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Reducing Resource Expenditure in Value Co-Creation: A Path to Market Shaping
16 references·0 citing·43 second hop
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References

  • 1966A New Approach to Consumer Theory8,785 cited
  • 2001Discrete Choice Methods with Simulation7,927 cited
  • 2007Service-dominant logic: continuing the evolution7,831 cited
  • 2000Stated Choice Methods7,007 cited
  • 1986Technological Discontinuities and Organizational Environments6,124 cited
  • 2000Self-regulation and depletion of limited resources: Does self-control resemble a muscle?4,750 cited
  • 2013The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail3,708 cited
  • 2006Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research3,251 cited
  • 2009How Brand Community Practices Create Value2,482 cited
  • 2015Service Innovation: A Service-Dominant Logic Perspective11,974 cited
  • 2005Applied Choice Analysis1,847 cited
  • 2008Conducting Discrete Choice Experiments to Inform Healthcare Decision Making1,751 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,676 cited
  • 2012Health Care Customer Value Cocreation Practice Styles1,124 cited
  • 2014An Integrated Approach to Communication Theory and Research1,014 cited

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2001
Reframing Business: When the Map Changes the Landscape
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