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Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value
16 references·0 citing·46 second hop
Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value (2024)Unlocking high-value football fans: unsup…The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers (2021)The effect of brand experienc…Coopetition—Quo vadis? Past accomplishments and future challenges (2014)Coopetition—Quo vadis? Past a…A review of the application of RFM model (2010)A review of the application o…Knowledge discovery on RFM model using Bernoulli sequence (2008)Knowledge discovery on RFM mo…Classifying the segmentation of customer value via RFM model and RS theory (2008)Classifying the segmentation …Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression (2007)Segmentation approaches in da…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level (2006)Are Loyal Customers Profitabl…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …An integrated data mining and behavioral scoring model for analyzing bank customers (2004)An integrated data mining and…A purchase-based market segmentation methodology (2004)A purchase-based market segme…Decision-making with the AHP: Why is the principal eigenvector necessary (2002)Decision-making with the AHP:…Customer retention management: a reflection of theory and practice (2002)Customer retention management…Thoughts on RFM scoring (2000)Thoughts on RFM scoringCustomer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Optimal Selection for Direct Mail (1995)Optimal Selection for Direct …Exit, Voice and Loyalty: Responses to Decline in Firms, Organizations, and States. (1970)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The balanced scorecard : measures that drive performance (1992)Marketing for Higher Education: A Relationship Marketing Approach (2008)Key determinants of passenger loyalty in the low-cost airline business (2014)Risk assessment of halal products and services: Implication for tourism industry (2017)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)A resource‐based view of the firm (1984)The Core Competence of the Corporation (2006)Coopetition: a systematic review, synthesis, and future research directions (2015)A systematic review of research on coopetition: Toward a multilevel understanding (2016)Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis (2020)E-Business 2.0: Roadmap for Success (2000)Marketing management: analysis. planning. implementation and control (2000)Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Service innovation and customer satisfaction: the role of customer value creation (2017)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)Analytics for Customer Engagement (2010)Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment (2015)Decision making with dependence and feedback : the analytic network process (1996)Analytic Hierarchy Process and Expert Choice: Benefits and limitations (2009)Review of the main developments in the analytic hierarchy process (2011)Games and Decisions (2015)Simulation Modeling and Analysis (2016)Specification Tests in Econometrics (1978)Building Models for Marketing Decisions (2000)Marketing Models of Service and Relationships (2006)Strategic database marketing (1994)Customer segmentation of multiple category data in e-commerce using a soft-clustering approach (2010)Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning (2013)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior (2017)LRFMP model for customer segmentation in the grocery retail industry: a case study (2017)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)The Commitment-Trust Theory of Relationship Marketing (1994)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Valuing Customers (2004)Creating Enduring Customer Value (2016)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Handling class imbalance in customer churn prediction (2008)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)
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References

  • 2002Decision-making with the AHP: Why is the principal eigenvector necessary1,592 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 2014Coopetition—Quo vadis? Past accomplishments and future challenges716 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • 2008Classifying the segmentation of customer value via RFM model and RS theory426 cited
  • 2008Knowledge discovery on RFM model using Bernoulli sequence331 cited
  • 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression307 cited
  • 2006Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level254 cited
  • 2004An integrated data mining and behavioral scoring model for analyzing bank customers234 cited
  • 2004A purchase-based market segmentation methodology189 cited
  • 2021The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers181 cited
  • 2010A review of the application of RFM model155 cited
  • 2002

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Customer retention management: a reflection of theory and practice
153 cited
  • 2000Thoughts on RFM scoring151 cited
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