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Building A Competitive Edge: Empowering Marketing Graduates With CRM Technology Training
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References

  • 1983Experiential Learning : Experience as the Source of Learning and Development33,193 cited
  • 2019The Gamification of Learning: a Meta-analysis1,503 cited
  • 2020TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION79 cited
  • 2020The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance76 cited
  • 2011Customer Relationship Management (CRM)'s Impact on B to B Sales Professionals' Collaboration and Sales Performance72 cited
  • 2011A Global Perspective on the Current State of Sales Education in the College Curriculum71 cited
  • 2020Sales technology and salespeople’s ambidexterity: an ecosystem approach42 cited
  • 2018Impact of CRM technology on sales process behaviors: empirical results from US, Europe, and Asia39 cited
  • 2020Experiential Learning: A Study of Simulations as a Pedagogical Tool33 cited
  • 2019Sales Education in the United States: Perspectives on Curriculum and Teaching Practices32 cited
  • 2020A Critical Review of the Literature for Sales Educators 2.032 cited
  • 2020The Next Wave of CRM Innovation: Implications for Research, Teaching, and Practice31 cited
  • 2019Customer relationship management technology: bridging the gap between marketing education and practice27 cited
  • 2020Sales management, education, and scholarship across cultures: early findings from a global study and an agenda for future research

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  • 2013CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education7 cited
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