Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Employing digital twin technology in the pursuit to avert sustainable marketing myopia

16 references·1 citing·54 second hop

FromToDepth

this work references cited by second hop

References

2006Using thematic analysis in psychology193,725 cited
1989Building Theories from Case Study Research17,437 cited
2008From a literature review to a conceptual framework for sustainable supply chain management6,372 cited
1981Snowball Sampling: Problems and Techniques of Chain Referral Sampling5,482 cited
2015The Means and End of Greenwash1,622 cited
2009The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses908 cited
2002Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives771 cited
2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
2019The future of technology and marketing: a multidisciplinary perspective630 cited
2006The Dilemma of Growth: Understanding Venture Size Choices of Women Entrepreneurs616 cited
2015The usage of digital marketing channels in SMEs580 cited
2011Entrepreneurial marketing in small businesses: A conceptual exploration349 cited
1997Competing through relationships: Grounding relationship marketing in resource‐advantage theory314 cited
2019Entrepreneurial marketing dimensions and SMEs performance295 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2019What do we mean by sustainability marketing?284 cited

2023A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda235 cited

Cited by

2025Entrepreneurial marketing, technology, and transformative change: editorial and introduction to the special issue6 cited