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Understanding the Mediating Effect of Brand Equity on Sustainability and Omnichannel Operation and Phygital Experience
16 references·0 citing·43 second hop
Understanding the Mediating Effect of Brand Equity on Sustainability and Omnichannel Operation and Phygital Experience (2025)Understanding the Mediating Effect of Bra…How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)How to SHIFT Consumer Behavio…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Mindful consumption: a customer-centric approach to sustainability (2010)Mindful consumption: a custom…A framework of sustainable supply chain management: moving toward new theory (2008)A framework of sustainable su…Validation Guidelines for IS Positivist Research (2004)Validation Guidelines for IS …Beyond the business case for corporate sustainability (2002)Beyond the business case for …The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)The myth of the ethical consu…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Partnerships from cannibals with forks: The triple bottom line of 21st‐century business (1998)Partnerships from cannibals w…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Determining Sample Size for Research Activities (1970)Determining Sample Size for R…Prospect Theory: An Analysis of Decision under Risk (1979)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)An organizational theoretic review of green supply chain management literature (2010)Sustainable supply chain management: evolution and future directions (2011)Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future (2014)A Theory of the Allocation of Time (1965)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Estimating Nonresponse Bias in Mail Surveys (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Cannibals with forks: the triple bottom line of 21st century business (1999)From a literature review to a conceptual framework for sustainable supply chain management (2008)A literature and practice review to develop sustainable business model archetypes (2013)ESG and financial performance: aggregated evidence from more than 2000 empirical studies (2015)Structural equation modeling in practice: A review and recommended two-step approach. 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(2009)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Digital transformation: A multidisciplinary reflection and research agenda (2019)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Possessions and the Extended Self (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The impact of culture and governance on corporate social reporting (2005)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Sample Size for Survey Research: Review and Recommendations (2020)Introduction (2002)Evolving sustainably: a longitudinal study of corporate sustainable development (2004)
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References

  • 1970Determining Sample Size for Research Activities22,093 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey6,834 cited
  • 1998Partnerships from cannibals with forks: The triple bottom line of 21st‐century business5,570 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 2008A framework of sustainable supply chain management: moving toward new theory4,272 cited
  • 2002Beyond the business case for corporate sustainability4,150 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,914 cited
  • 2004Validation Guidelines for IS Positivist Research2,796 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,669 cited
  • 2001

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The myth of the ethical consumer – do ethics matter in purchase behaviour?
1,669 cited
  • 2010Mindful consumption: a customer-centric approach to sustainability1,262 cited
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