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Beyond Reality: Investigating the Power of Scarcity and Rarity on Consumer Attitudes in Metaverse Fashion Retail
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References

  • 2016Understanding Customer Experience Throughout the Customer Journey6,834 cited
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  • 1991The Social Self: On Being the Same and Different at the Same Time5,135 cited
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  • 2011How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches443 cited
  • 2023The Metaverse: A new digital frontier for consumer behavior403 cited
  • 2007Product uniqueness as a driver of customer utility in mass customization

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365 cited
  • 2022Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens365 cited
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