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Inovasi Desain Kemasan Dodol Durian Nias sebagai Strategi Peningkatan Daya Tarik dan Penjualan di UD Tanda Setia Gunungsitoli
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Inovasi Desain Kemasan Dodol Durian Nias sebagai Strategi Peningkatan Daya Tarik dan Penjualan di UD Tanda Setia Gunungsitoli (2025)Inovasi Desain Kemasan Dodol Durian Nias …The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category (2025)The Impact of Visual Elements…Influence of food packaging color and foods type on consumer purchase intention: the mediating role of perceived fluency (2024)Influence of food packaging c…Pengaruh Inovasi Produk Terhadap Minat Beli Konsumen di Era New Normal (2023)Pengaruh Inovasi Produk Terha…Packaging Design Method of Modern Cultural and Creative Products Based on Rough Set Theory (2022)Packaging Design Method of Mo…Pengaruh Harga, Kepercayaan dan Kualitas Produk Terhadap Keputusan Pembelian Pengguna E-Commerce Tokopedia (2021)Pengaruh Harga, Kepercayaan d…DETERMINASI NILAI PELANGGAN DAN KEPUTUSAN PEMBELIAN: ANALISIS KUALITAS PRODUK, DESAIN PRODUK DAN ENDORSE (2021)DETERMINASI NILAI PELANGGAN D…PERANAN KEMASAN (PACKAGING) DALAM MENINGKATKAN PEMASARAN PRODUK USAHA MIKRO KECIL MENENGAH (UMKM) DI “MAS PACK” TERMINAL KEMASAN PONTIANAK (2020)PERANAN KEMASAN (PACKAGING) D…Pengaruh Desain Produk terhadap Keputusan Pembelian dan Dampaknya pada Kepuasan Konsumen (2020)Pengaruh Desain Produk terhad…PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HI JACK SANDALS BANDUNG (2019)PENGARUH KUALITAS PRODUK, INO…Metodologi penelitian kualitatif (2017)Metodologi penelitian kualita…The role of packaging within marketing and value creation (2016)The role of packaging within …IMPACT OF PACKAGE ELEMENTS ON CONSUMER’S PURCHASE DECISION (2015)IMPACT OF PACKAGE ELEMENTS ON…Influences of packaging attributes on consumer purchase decisions for fresh produce (2012)Influences of packaging attri…Exciting red and competent blue: the importance of color in marketing (2011)Exciting red and competent bl…Preference for green packaging in consumer product choices – Do consumers care? (2008)Preference for green packagin…A Cultural Approach to Branding in the Global Marketplace (2008)A Cultural Approach to Brandi…Seeking the Ideal Form: Product Design and Consumer Response (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The importance of packaging attributes: a conjoint analysis approach (2007)The development of a consumer value proposition of private label brands and the application thereof in a South African retail context (2015)Do isolated packaging variables influence consumers' attention and preferences? (2018)Effects of perfume packaging on Basque female consumers purchase decision in Spain (2018)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Managing Brands in the Social Media Environment (2013)Sense of Place (2013)Brand co-creation through social commerce information sharing: The role of social media (2018)Possessions and the Extended Self (1988)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans (2013)Store Atmospherics: A Multisensory Perspective (2014)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceptions of product packaging (2006)Researching Internet-Based Populations: Advantages and Disadvantages of Online Survey Research, Online Questionnaire Authoring Software Packages, and Web Survey Services (2006)Emerging trends in European food, diets and food industry (2017)Trends in EU consumers’ attitude towards fresh-cut fruit and vegetables (2017)Consumers’ response to environmentally-friendly food packaging - A systematic review (2020)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation (2016)Case Study Research: Design and Methods (1984)Dynamic capabilities and strategic management (1997)Theory Building From Cases: Opportunities And Challenges (2007)Implications of Green Logistics Management on Sustainable Business and Supply Chain Performance: Evidence from a Survey in the Greek Agri-Food Sector (2020)The influence of creative packaging design on customer motivation to process and purchase decisions (2022)Metodologi penelitian kualitatif / edisi revisi (2007)Manajemen Strategi Pemasaran (2015)Pentingnya Kemasan terhadap Penjualan Produk Perusahaan (2018)PERANCANGAN DESAIN KEMASAN KUMBU MAKANAN KHAS PALEMBANG (2023)STRATEGI PELATIHAN PENGUATAN EKONOMI UMKM: MENGATASI TANTANGAN PENGEMBANGAN DESA WISATA CIDERUM, BOGOR (2023)PENINGKATAN MUTU, KEMASAN, DAN DIGITAL MARKETING PADA UKM KERIPIK PISANG DALAM UPAYA KEBANGKITAN EKONOMI PASCA PANDEMIK (2024)The influence of perceived value on purchase intention in social commerce context (2017)User experience in personalized online shopping: a fuzzy-set analysis (2018)Saudi Journal of Business and Management Studies (2019)ANALISIS PENGARUH KUALITAS PRODUK DAN REVIEW BEAUTY VLOGGER TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK (2022)PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI SHOPEE (2023)Quality Control of Ceramic Wall Products Six Sigma Method with Dmaic Tools and Failure Mode and Effect Analysis (FMEA) (2024)Meyakinkan Validitas Data Melalui Triangulasi Pada Penelitian Kualitatif (2010)ANALISIS DATA KUALITATIF (2019)Memahami desain metode penelitian kualitatif (2021)Inovasi Produk, Persepsi Harga, Pengalaman Konsumen dan Strategi Positioning dalam Meningkatkan Keputusan Pembelian Pada PT. Cahaya Sejahtera Riau Pekanbaru (2021)PRODUCT QUALITY AND BRAND IMAGE TOWARDS CUSTOMERS' SATISFACTION THROUGH PURCHASE DECISION OF WARDAH COSMETIC PRODUCTS IN SURABAYA (2021)Pengukuran Kepuasan Konsumen Menggunakan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA) (Studi Kasus UMKM Ahul Saleh) (2022)
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References

  • 2017Metodologi penelitian kualitatif14,316 cited
  • 2011Exciting red and competent blue: the importance of color in marketing872 cited
  • 2008Preference for green packaging in consumer product choices – Do consumers care?532 cited
  • 2008A Cultural Approach to Branding in the Global Marketplace282 cited
  • 2012Influences of packaging attributes on consumer purchase decisions for fresh produce200 cited
  • 2016The role of packaging within marketing and value creation144 cited
  • 2015IMPACT OF PACKAGE ELEMENTS ON CONSUMER’S PURCHASE DECISION134 cited
  • 2019PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HI JACK SANDALS BANDUNG134 cited
  • 2020PERANAN KEMASAN (PACKAGING) DALAM MENINGKATKAN PEMASARAN PRODUK USAHA MIKRO KECIL MENENGAH (UMKM) DI “MAS PACK” TERMINAL KEMASAN PONTIANAK88 cited
  • 2021DETERMINASI NILAI PELANGGAN DAN KEPUTUSAN PEMBELIAN: ANALISIS KUALITAS PRODUK, DESAIN PRODUK DAN ENDORSE79 cited
  • 2024Influence of food packaging color and foods type on consumer purchase intention: the mediating role of perceived fluency51 cited
  • 2025The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category33 cited
  • 2020Pengaruh Desain Produk terhadap Keputusan Pembelian dan Dampaknya pada Kepuasan Konsumen32 cited
  • 2021

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Pengaruh Harga, Kepercayaan dan Kualitas Produk Terhadap Keputusan Pembelian Pengguna E-Commerce Tokopedia
32 cited
  • 2023Pengaruh Inovasi Produk Terhadap Minat Beli Konsumen di Era New Normal7 cited
  • 2022Packaging Design Method of Modern Cultural and Creative Products Based on Rough Set Theory5 cited
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