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The Sales/Advertising Relationship: An Investigation of Correlations and Consistency in Supermarkets and Department Stores
7 references·0 citing·25 second hop
The Sales/Advertising Relationship: An Investigation of Correlations and Consistency in Supermarkets and Department Stores (1984)The Sales/Advertising Relationship: An In…Marketing Decision Making: A Model Building Approach (1984)Marketing Decision Making: A …Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approach (1983)Modeling Sales-Advertising Re…Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands (1982)Modeling Advertising-Sales Re…The Advertising-Sales Relationship: Insights from Transfer-Function Modeling (1981)The Advertising-Sales Relatio…Determinants of The Advertising-to-Sales Ratio (1981)Determinants of The Advertisi…Book Review: Marketing Decision Making: A Model Building Approach (1971)Book Review: Marketing Decisi…Determinants of Market Share (1968)Determinants of Market ShareInvestigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Book Review: Time Series Analysis: Forecasting and Control (1977)Macroeconomics and Reality (1980)The Myth of Massive Media Impact: Savagings and Salvagings (1986)Customer satisfaction, customer retention, and market share (1993)Time-series models in marketing: Past, present and future (2000)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Forecasting Economic Time Series (1977)Time Series Analysis: Forecasting and Control (1977)Some Observations on the State of the Art in Marketing Research (1988)A Two-Stage Sales Forecasting Procedure Using Discounted Least Squares (1994)Testing Distributed Lag Models of Advertising Effect (1972)An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship (1977)Carryover effects of advertising on sales of durable goods (1983)Optimal Advertising Policy under Dynamic Conditions (1962)Consumer Rankings of Risk Reduction Methods (1971)Optimal Advertising Policy Under Dynamic Conditions (1976)How service firms set their marketing budgets (1990)Advertising budgeting practices in agribusiness: The case of farmer cooperatives (1997)Werbung – Wirtschaft – Medien (2015)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)New Product Portfolio Management: Practices and Performance (1999)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)Strategic Adaptability and Firm Performance: A Market-Contingent Perspective (1989)
this work references cited by second hop

References

  • 1971Book Review: Marketing Decision Making: A Model Building Approach550 cited
  • 1984Marketing Decision Making: A Model Building Approach288 cited
  • 1982Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands72 cited
  • 1983Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approach46 cited
  • 1968Determinants of Market Share28 cited
  • 1981Determinants of The Advertising-to-Sales Ratio27 cited
  • 1981The Advertising-Sales Relationship: Insights from Transfer-Function Modeling7 cited

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