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Theories of sustainability: Re-imagining a marketing-indigenous understanding of sustainability
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References

  • 1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields40,020 cited
  • 1990Governing the Commons20,595 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2016The Circular Economy – A new sustainability paradigm?10,322 cited
  • 1990The Effect of a Market Orientation on Business Profitability9,642 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1980Autopoiesis and Cognition5,792 cited
  • 1971The Entropy Law and the Economic Process4,952 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
  • 1989Theory Construction as Disciplined Imagination2,154 cited
  • 1998Introduction: The Embeddedness of Economic Markets in Economics1,902 cited
  • 2010It's all B2B…and beyond: Toward a systems perspective of the market1,454 cited
  • 1990Multiparadigm Perspectives on Theory Building1,425 cited
  • 2016Service-dominant logic 20251,365 cited

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Tackling Grand Challenges Pragmatically: Robust Action Revisited
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