SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The dramaturgy of interactive marketing: a conceptual framework for immersive consumer engagement
16 references·0 citing·47 second hop
The dramaturgy of interactive marketing: a conceptual framework for immersive consumer engagement (2025)The dramaturgy of interactive marketing: …Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style (2022)Creating immersive and paraso…New frontiers and future directions in interactive marketing: Inaugural Editorial (2021)New frontiers and future dire…From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses (2020)From “touch” to a “multisenso…A multisensory virtual experience model for thematic tourism: A Port wine tourism application proposal (2017)A multisensory virtual experi…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Sensory marketing, embodiment…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Determinants of Perceived Web Site Interactivity (2008)Determinants of Perceived Web…Conceptualizing and Measuring the Perceived Interactivity of Websites (2006)Conceptualizing and Measuring…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Toward a dialogic theory of public relations (2002)Toward a dialogic theory of p…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Building dialogic relationships through the world wide web (1998)Building dialogic relationshi…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand authenticity: An integrative framework and measurement scale (2014)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)I and Thou (1923)Moral Consciousness and Communicative Action. (1992)Engaging stakeholders through social networking: How nonprofit organizations are using Facebook (2009)Dialogic Engagement: Clarifying Foundational Concepts (2014)MANAGING PUBLIC RELATIONS (2018)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Digital economy: An innovation driver for total factor productivity (2021)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Behavioral Consequences of Service Quality (1996)Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience (2012)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)The Content Analysis Guidebook (2017)See now, act now: How to interact with customers to enhance social commerce engagement? (2020)The necessary and sufficient conditions of therapeutic personality change. (1957)Public Relations: State of the Field (2004)Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter (2010)The Principles of Psychology (1891)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Pleasure principles: A review of research on hedonic consumption (2012)Store Atmospherics: A Multisensory Perspective (2014)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Reading Literary Fiction Improves Theory of Mind (2013)
this work references cited by second hop

References

  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2002Toward a dialogic theory of public relations1,247 cited
  • 1998Building dialogic relationships through the world wide web1,235 cited
  • 2008Determinants of Perceived Web Site Interactivity665 cited
  • 2013Sensory marketing, embodiment, and grounded cognition: A review and introduction552 cited
  • 2021New frontiers and future directions in interactive marketing: Inaugural Editorial516 cited
  • 2006Conceptualizing and Measuring the Perceived Interactivity of Websites228 cited
  • 2022Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style228 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2020
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
211 cited
  • 2017A multisensory virtual experience model for thematic tourism: A Port wine tourism application proposal199 cited
  • Cited by

    No citing works inside the corpus for this window.