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Consumer neuroscience: an overview of an emerging discipline with implications for consumer policy
16 references·16 citing·41 second hopsampled
Consumer neuroscience: an overview of an emerging discipline with implications for consumer policy (2010)Consumer neuroscience: an overview of an …Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Neuroeconomics: How Neuroscience Can Inform Economics (2005)Neuroeconomics: How Neuroscie…Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange (2005)Getting to Know You: Reputati…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…The somatic marker hypothesis: A neural theory of economic decision (2004)The somatic marker hypothesis…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)Maps of Bounded Rationality: …Models of ecological rationality: The recognition heuristic. (2002)Models of ecological rational…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Price Competition in a Channel Structure with a Common Retailer (1991)Price Competition in a Channe…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…The Dimensions of Industrial New Product Success and Failure (1979)The Dimensions of Industrial …The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorBelief in the law of small numbers. 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(1980)Possessions and the Extended Self (1988)Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Seeing things: consumer response to the visual domain in product design (2004)The Different Roles of Product Appearance in Consumer Choice * (2004)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Quality, satisfaction and behavioral intentions (2000)Information and Consumer Behavior (1970)Job Market Signaling (1973)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. 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(2001)Time Discounting and Time Preference: A Critical Review (2002)“Economic man” in cross-cultural perspective: Behavioral experiments in 15 small-scale societies (2005)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Availability: A heuristic for judging frequency and probability (1973)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2003Maps of Bounded Rationality: Psychology for Behavioral Economics5,374 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 1971Belief in the law of small numbers.3,244 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 2005Neuroeconomics: How Neuroscience Can Inform Economics2,163 cited
  • 2004The somatic marker hypothesis: A neural theory of economic decision1,984 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2002Models of ecological rationality: The recognition heuristic.1,352 cited
  • 2005Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange1,345 cited
  • 1979The Dimensions of Industrial New Product Success and Failure1,122 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1991Price Competition in a Channel Structure with a Common Retailer1,037 cited
  • Cited by

    • 2018Consumer neuroscience for marketing researchers204 cited
    • 2011A Neurological Study of Compulsive Buying Behaviour177 cited
    • 2020Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research132 cited
    • 2014Neuromarketing and Evaluation of Cognitive and Emotional Responses of Consumers to Marketing Stimuli.116 cited
    • 2022Adaptive Legal Frameworks and Economic Dynamics in Emerging Tech-nologies: Navigating the Intersection for Responsible Innovation97 cited
    • 2014How to become an employer of choice: transforming employer brand associations into employer first-choice brands90 cited
    • 2021Neuromarketing: Marketing research in the new millennium78 cited
    • 2017This is your brain on neuromarketing: reflections on a decade of research73 cited
    • 2021To Better Understand the Role of Emotional Processes in Decision-Making70 cited
    • 2020Neuromarketing for a better understanding of consumer needs and emotions66 cited
    • 2022Exploring the Boundaries of Neuromarketing Through Systematic Investigation62 cited
    • 2019Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness60 cited
    • 2020Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach54 cited
    • 2018Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research43 cited
    • 2017On the hierarchy of choice: An applied neuroscience perspective on the AIDA model41 cited
    • 2019A critique of the progress of eTourism technology acceptance research: time for a hike?32 cited