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Museums Communication: What do they really offer? The power of preserving intangibles
16 references·0 citing·37 second hop
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References

  • 1981Marketing Intangible Products and Product Intangibles684 cited
  • 1996Museums and their Visitors251 cited
  • 2015Social Inclusion, the Museum and the Dynamics of Sectoral Change239 cited
  • 1997Marketing the Museum216 cited
  • 2007The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization158 cited
  • 2001Estrategias y marketing de museos56 cited
  • 2016Learning at the Museum Frontiers: Identity, Race and Power52 cited
  • 1997‘Play it Again, Sam’: Reflections on a New Museology29 cited
  • 1968L'amour de l'art. Les musées et leur public20 cited
  • 2015Thinking outside the box: galleries, museums and evaluation12 cited
  • 2005Strategic facility planning for museums10 cited
  • 2007Manual de museos8 cited
  • 2008Los museos como agentes de cambio social y desarrollo8 cited
  • 2010Museums in society or society as a museum? Museums, culture and consumption in the (post) modern world5 cited
  • 2008La difusión, una función del museo3 cited
  • 2009Museos, globalización y otros cambios climáticos: ensayo sobre sus derivas

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