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Cited by

• 2013Going for gold: Investigating the (non)sense of increased advertising around major sports events48 cited
• 2011Understanding consumer-created media synergy44 cited
• 2018Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States42 cited
• 2011Why the Generalized Bass Model leads to odd optimal advertising policies41 cited
• 2016Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers39 cited
• 2018Advertising spending patterns and competitor impact33 cited
• 2018Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach32 cited
• 2016Comparing Direct and Indirect Branding in Advertising28 cited
• 2014Billboard and cinema advertising: Missed opportunity or spoiled arms?26 cited
• 2019Positive Shock: A Consumer Ethical Judgement Perspective25 cited
• 2016Accredited vs. non-accredited: How accreditation impacts perceptions and readiness to provide ethics counsel25 cited
• 2010Neurophysiology uncovers secrets of TV commercials25 cited
• 2022Consistency and commonality in advertising content: Helping or Hurting?22 cited
• 2010