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Business-to-business Marketing: Relationships, Systems And Communications
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Business-to-business Marketing: Relationships, Systems And Communications (2004)Business-to-business Marketing: Relations…Outcome-based contract performance and value co-production in B2B maintenance and repair service (2026)Outcome-based contract perfor…Dynamics of Online Relationship Marketing: Relationship Quality and Customer Loyalty in Iranian banks (2020)Dynamics of Online Relationsh…Customer retention: A source of value for serial acquirers (2015)Customer retention: A source …New industrial service pricing strategies and their antecedents: empirical evidence from two industrial sectors (2011)New industrial service pricin…Customer relationship oriented marketing practices in SMEs (2010)Customer relationship oriente…Business to business branding: external and internal satisfiers and the role of training quality (2010)Business to business branding…Successful industrial service pricing (2009)Successful industrial service…Business-to-Business Marketing Textbooks: A Comparative Review (2007)Business-to-Business Marketin…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Core Aspects for Value Co-Creation in Public Sector (2015)Marketing Research (1970)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Pricing Strategy Dynamic Simulation Modelling within the High-Tech Sector (2011)Pricing superheroes: How a confident sales team can influence firm performance (2015)Cost-based price and value-based price: are they conflicting approaches? (2018)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport (2011)Shaping the research agenda for corporate branding: avenues for future research (2012)The effects of goods-related and service-related B2B brand images on customer loyalty (2017)Why we buy what we buy: A theory of consumption values (1991)Market Orientation: Antecedents and Consequences (1993)Working knowledge: how organizations manage what they know (1998)Service Quality Influence on Patient Loyalty: Customer Relationship Management as Mediation Variable (Study on Private Hospital Industry in Denpasar) (2013)The Role of Customer Relationship Management in the Global Business Environments (2015)The role of the entrepreneurial leader: a study of Nigerian SMEs (2023)Review of Psychometric theory (2nd ed.). (1979)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Developing and validating a multi-dimensional scale for operationalizing industrial service offering (2017)The Strength of Weak Ties (1973)Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers (1986)Developing Buyer-Seller Relationships (1987)Understanding cross‐border mergers and acquisitions of African firms: The role of dynamic capabilities in enabling competitiveness amidst contextual constraints (2020)Customer knowledge sharing in cross-border mergers and acquisitions: The role of customer motivation and promise management (2021)Customers driving a firm's responsible innovation response for grand challenges: A co‐active issue‐selling perspective (2023)The Structure of Scientific Revolutions (1963)The Economic Institutions of Capitalism (1987)Marketing management: analysis. planning. implementation and control (2000)A Matter of Survival - Determinants of Rational Behavior in B-to-B Markets (2007)The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing (2008)Charting the reach and contribution of IMP literature in other disciplines: A bibliometric analysis (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)
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Cited by

  • 2010Business to business branding: external and internal satisfiers and the role of training quality50 cited
  • 2010Customer relationship oriented marketing practices in SMEs49 cited
  • 2015Customer retention: A source of value for serial acquirers47 cited
  • 2009Successful industrial service pricing45 cited
  • 2011New industrial service pricing strategies and their antecedents: empirical evidence from two industrial sectors37 cited
  • 2020Dynamics of Online Relationship Marketing: Relationship Quality and Customer Loyalty in Iranian banks31 cited
  • 2007Business-to-Business Marketing Textbooks: A Comparative Review28 cited
  • 2026Outcome-based contract performance and value co-production in B2B maintenance and repair service15 cited

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