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Cited by

• 2010Branding the nation: Towards a better understanding426 cited
• 2008Destination in a country image context411 cited
• 2008The multinationalization of developing country MNEs: The case of multilatinas353 cited
• 2010The determinants and measurement of a country brand: the country brand strength index312 cited
• 2006Managing national reputation and international relations in the global era: Public diplomacy revisited241 cited
• 2007Product Ethnicity: Revisiting the Match between Products and Countries210 cited
• 2004Place branding: Overview of an emerging literature197 cited
• 2006Consuming heritage: The use of local food culture in branding190 cited
• 2006The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit181 cited
• 2013Country-of-origin marketing: A list of typical strategies with examples141 cited
• 2008The effects of country of origin and corporate reputation on initial trust136 cited
• 2006City Council websites as a means of place brand identity communication132 cited
• 2007Global branding, country of origin and expertise131 cited
• 2008The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments