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Sponsorship in context
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Sponsorship in context (1979)Sponsorship in contextSponsoring als Instrument der integrierten Unternehmenskommunikation (2014)Sponsoring als Instrument der…Marketing through sport: a case of a religious organization (2010)Marketing through sport: a ca…Guilty by Association: Image ‘Spill-over’ in Corporate Co-branding (2009)Guilty by Association: Image …Markenführung und Sponsoring (2004)Markenführung und SponsoringUnderstanding sponsorship effects (2001)Understanding sponsorship eff…Corporate Sponsorship and Organisational Strategy: Bridging the Gap (1999)Corporate Sponsorship and Org…SPONSORSHIP PRACTICES IN AUSTRALIA (1992)SPONSORSHIP PRACTICES IN AUST…Unternehmens- und Marketingkommunikation (2005)Sponsoring : systematische Planung und integrativer Einsatz (2010)Integrierte Unternehmens- und Markenkommunikation (2014)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)‘Building Strong Brands’ (1996)Measuring Consumer Involvement Profiles (1985)Advances in Consumer Research (1992)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)An international review of sponsorship research: extension and update (2003)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)Better together? Harnessing the power of brand placement through program sponsorship messages (2017)Managing Brand Equity (1991)The media and modernity: a social theory of the media (1996)Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Co-branding. Koncepcja i uwarunkowania rozwoju (2013)The impact of scandal on sport consumption: a conceptual framework for future research (2013)The Influence of Second Screen Multitasking on Sponsorship Effects (2021)Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)An International Review of Sponsorship Research (1998)Media effect in commercial sponsorship (1999)Brand management in the professional sports club setting (2008)Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt (2008)Qualitative Analysis for Social Scientists (1987)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The cornerstones of competitive advantage: A resource‐based view (1993)Eduselling: The Role of Customer Education In Selling to Corporate Clients in the Sport Industry (2000)The sum of all fears: Stakeholder responses to sponsorship alliance risk (2015)
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Cited by

  • 2001Understanding sponsorship effects561 cited
  • 2009Guilty by Association: Image ‘Spill-over’ in Corporate Co-branding34 cited
  • 2004Markenführung und Sponsoring15 cited
  • 1999Corporate Sponsorship and Organisational Strategy: Bridging the Gap12 cited
  • 2010Marketing through sport: a case of a religious organization10 cited
  • 2014Sponsoring als Instrument der integrierten Unternehmenskommunikation7 cited
  • 1992SPONSORSHIP PRACTICES IN AUSTRALIA7 cited

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