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Product policy : concepts, methods, and strategy
0 references·16 citing·59 second hopsampled
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  • 1989Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle314 cited
  • 1994Pioneering Versus Incremental Innovation: Review and Research Propositions290 cited
  • 1997Product Quality: Impact of Interdepartmental Interactions270 cited
  • 1992New Product Models: Practice, Shortcomings and Desired Improvements258 cited
  • 1992INTEGRATING MARKETING AND R&D PROJECT PERSONNEL WITHIN INNOVATION PROJECTS: AN INFORMATION UNCERTAINTY MODEL*248 cited
  • 2000Projected and Perceived Image of Spain as a Tourist Destination for British Travellers213 cited
  • 1983Customer analysis for strategy development in industrial markets184 cited
  • 1999The market viability of European mass tourist destinations. A post-stagnation life-cycle analysis173 cited
  • 2004The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies147 cited
  • 1986A Constrained Unfolding Methodology for Product Positioning144 cited
  • 2007Interpersonal trust between marketing and R&D during new product development projects144 cited
  • 1990Competitive Strategies for Late Entry into a Market with a Dominant Brand136 cited
  • 1992Developing successful new financial services for businesses131 cited

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1992
Organizational Slack and Risk‐taking Behaviour: Tests of Product Pricing Strategy
122 cited
  • 1985R & D and marketing dialogue in high-tech firms122 cited
  • 1988An Integrative Model of the New Product Development Process120 cited