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• 2011The underlying dimensions of brand orientation and its impact on financial performance166 cited
• 2010Seven Contexts for Service System Design96 cited
• 2020The role of brand equity in a new rebranding strategy of a private label brand93 cited
• 2011Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand66 cited
• 2021Brand orientation: Conceptual extension, scale development and validation51 cited
• 2012The role of social interactions in building internal corporate brands: Implications for sustainability43 cited
• 2015Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership39 cited
• 2004The LOGMAN model: a logical brand management model33 cited
• 2018Internal brand orientation: conceptualisation, scale development and validation26 cited
• 2008Brand Ambassadors: Strategic Diplomats or Tactical Promoters?22 cited
• 2011Brand names and global positioning12 cited
• 2012Cultural Uncertainty on Brand Trust of Fast Food Industry in Malaysia12 cited
• 2009Innovation in services: Design and management11 cited
• 2014Journey to vaccination: a protocol for a multinational qualitative study