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Marketing Strategies for Competitive Advantage
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Marketing Strategies for Competitive Advantage (2000)Marketing Strategies for Competitive Adva…Innovative Issues and Approaches in Social Sciences (2020)Innovative Issues and Approac…Importance of Consumer-based Green Brand Equity: Empirical Evidence (2019)Importance of Consumer-based …Effect of Advertising Expenses and Sales Incentives on Financial Performance: Dissecting the Cases of Two Market Leaders (2018)Effect of Advertising Expense…Model Meningkatkan Niat Beli Produk Hijau: Sebuah Pendekatan Strategik (2016)Model Meningkatkan Niat Beli …System kontroli marketingowej w świetle wyników badań polskich przedsiębiorstw (2013)System kontroli marketingowej…Boys’ boarding school management: understanding the choice criteria of parents (2013)Boys’ boarding school managem…Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru (2010)Kontrola skuteczności marketi…Antecedents and consequences of international joint venture partnerships: A social exchange perspective (2008)Antecedents and consequences …Green products and corporate strategy: an empirical investigation (2006)Green products and corporate …Functions and responsibilities of marketing auditors in measuring organisational performance (2003)Functions and responsibilitie…An analytic approach to marketing decisions (1991)Information systems in marketing (1995)Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives (2002)Green and competitive: ending the stalemate (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Consumer purchase intention for organic personal care products (2011)Factors affecting consumers’ green product purchase decisions (2015)Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review (2017)Principles of Marketing (1972)Marketing Concepts and Strategies (1989)Basic Marketing: A Global-managerial Approach (1992)The Evolution of Cooperation (1981)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Commitment-Trust Theory of Relationship Marketing (1994)Revisiting the Trust-performance Link in Strategic Alliances (2012)Microfoundations for learning within international joint ventures (2013)International construction joint ventures between Singapore and developing countries (2017)Positioning: The Battle for Your Mind (1981)A framework for marketing management (2000)Research Methods for Business (2007)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Managing Brand Equity (1991)Firm resources and sustained competitive advantage (2004)Planowanie marketingowe przedsiębiorstw - ujęcie zintegrowane (2013)Determinants of Chinese consumers' green purchase behavior (2001)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Using thematic analysis in psychology (2006)Out of the crisis : quality, productivity and competitive position (1986)The Effect of a Market Orientation on Business Profitability (1990)Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation (2001)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Green Brand Equity—Empirical Experience from a Systematic Literature Review (2021)Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism (2022)Identifying and exploring the relationship among the critical success factors of sustainability toward consumer behavior (2023)Advances in Consumer Research (2025)
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  • 2006Green products and corporate strategy: an empirical investigation376 cited
  • 2008Antecedents and consequences of international joint venture partnerships: A social exchange perspective87 cited
  • 2019Importance of Consumer-based Green Brand Equity: Empirical Evidence54 cited
  • 2020Innovative Issues and Approaches in Social Sciences26 cited
  • 2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru13 cited
  • 2018Effect of Advertising Expenses and Sales Incentives on Financial Performance: Dissecting the Cases of Two Market Leaders13 cited
  • 2013Boys’ boarding school management: understanding the choice criteria of parents8 cited
  • 2016Model Meningkatkan Niat Beli Produk Hijau: Sebuah Pendekatan Strategik7 cited
  • 2003Functions and responsibilities of marketing auditors in measuring organisational performance7 cited
  • 2013System kontroli marketingowej w świetle wyników badań polskich przedsiębiorstw6 cited

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