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The Potential of Neuromarketing as a Marketing Tool
16 references·1 citing·38 second hop
The Potential of Neuromarketing as a Marketing Tool (2014)The Potential of Neuromarketing as a Mark…On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1 (2012)On The Use of Neurophysiologi…Branding the brain: A critical review and outlook (2012)Branding the brain: A critica…Spark Innovation through Empathic Design (2011)Spark Innovation through Empa…Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Aesthetic package design: A behavioral, neural, and psychological investigation (2010)Aesthetic package design: A b…Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Social Cognitive Neuroscience: A Review of Core Processes (2006)Social Cognitive Neuroscience…Neuroeconomics: cross-currents in research on decision-making (2006)Neuroeconomics: cross-current…New Empirical Generalizations on the Determinants of Price Elasticity (2005)New Empirical Generalizations…Neuroeconomics: How Neuroscience Can Inform Economics (2005)Neuroeconomics: How Neuroscie…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…The somatic marker hypothesis: A neural theory of economic decision (2004)The somatic marker hypothesis…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Visual attention during brand choice: The impact of time pressure and task motivation (1999)Visual attention during brand…Nuostolių baimės efekto problematika (2018)Nuostolių baimės efekto probl…Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Customer Experience Management in Retailing: An Organizing Framework (2009)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)The Commitment-Trust Theory of Relationship Marketing (1994)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Phenomenology of Perception (1982)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Ostracism (2006)Imitation, Empathy, and Mirror Neurons (2008)The Social Brain: Neural Basis of Social Knowledge (2008)Mind, Self, and Society (2015)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Social Decision-Making: Insights from Game Theory and Neuroscience (2007)Personality Psychology and Economics (2011)Attention and choice: A review on eye movements in decision making (2013)Feeling and thinking: Preferences need no inferences. (1980)Risk as feelings. (2001)Time Discounting and Time Preference: A Critical Review (2002)“Economic man” in cross-cultural perspective: Behavioral experiments in 15 small-scale societies (2005)The Price Knowledge and Search of Supermarket Shoppers (1990)Handbook of consumer behavior (1991)Impulse buying: Modeling its precursors (1998)Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011)DEVELOPING INNOVATION CAPABILITY IN ORGANISATIONS: A DYNAMIC CAPABILITIES APPROACH (2001)Responsive and Proactive Market Orientation and New‐Product Success* (2004)Socio-technical systems: From design methods to systems engineering (2010)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Demystifying neuromarketing (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Decoding mental states from brain activity in humans (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)
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References

  • 2005Neuroeconomics: How Neuroscience Can Inform Economics2,163 cited
  • 2006Social Cognitive Neuroscience: A Review of Core Processes2,007 cited
  • 2004The somatic marker hypothesis: A neural theory of economic decision1,984 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 2011Spark Innovation through Empathic Design790 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 1999Visual attention during brand choice: The impact of time pressure and task motivation602 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2006Neuroeconomics: cross-currents in research on decision-making561 cited
  • 2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
  • 2005

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New Empirical Generalizations on the Determinants of Price Elasticity
439 cited
  • 2012On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1403 cited
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    • 2018Nuostolių baimės efekto problematika1 cited