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Haptische Reize in der Kommunikation
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Haptische Reize in der Kommunikation (2009)Haptische Reize in der KommunikationBrand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound (2006)Brand Sense: How to Build Pow…Erlebniswelten für Marken (2005)Erlebniswelten für MarkenEmotional branding: the new paradigm for connecting brands to people (2002)Emotional branding: the new p…The sense of touch (1989)The sense of touchThe content and organization of autobiographical memories (1988)The content and organization …Semiotic Marketing and Product Conceptualization (1987)Semiotic Marketing and Produc…Marketing and Semiotics (1987)Marketing and SemioticsVisual and tactual texture perception: Intersensory cooperation (1982)Visual and tactual texture pe…Einführung in die Semiotik. (1972)Einführung in die Semiotik.The Senses Considered as Perceptual Systems (1969)The Senses Considered as Perc…Sensation and perception in the history of experimental psychology. (1943)Sensation and perception in t…Sensation and Perception in the History of Experimental Psychology (1943)Sensation and Perception in t…Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen (2019)Multisensuale Markenführung: …Cognition and reality (1976)Immediate perceptual response to intersensory discrepancy. (1980)Humans integrate visual and haptic information in a statistically optimal fashion (2002)Cross-Modal Interactions Between Olfaction and Touch (2006)Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)The evolving brand logic: a service-dominant logic perspective (2009)Purchase intention for luxury brands: A cross cultural comparison (2011)Archaeology and Migration (2000)Involving, Sharing, Analysing—Potential of the Participatory Photo Interview (2008)Orientierungsschemata, Orientierungsrahmen und Habitus (2012)Hearing Words and Seeing Colours: An Experimental Investigation of a Case of Synaesthesia (1987)Numerical competence in animals: Definitional issues, current evidence, and a new research agenda (1988)MULTISENSORY PRODUCT EXPERIENCE (2008)Shaping the Halal into a brand? (2010)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Store Atmospherics: A Multisensory Perspective (2014)Tactile Stimulation and Consumer Response (1992)When do extreme weather events generate attention to climate change? (2017)Why Is There So Much More Research on Vision Than on Any Other Sensory Modality? (2019)Minds, brains, and programs (1980)The motor theory of speech perception revised (1985)The Functional Architecture of Human Empathy (2004)Narrative Processing: Building Consumer Connections to Brands (2004)Metaphor in Pictures and Multimodal Representations (2008)The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography (2010)The construction of autobiographical memories in the self-memory system. (2000)The Psychology of Life Stories (2001)Memory and the self☆ (2005)Speech Perception Without Traditional Speech Cues (1981)Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)
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References

  • 1969The Senses Considered as Perceptual Systems6,344 cited
  • 1943Sensation and Perception in the History of Experimental Psychology1,043 cited
  • 1943Sensation and perception in the history of experimental psychology.702 cited
  • 2002Emotional branding: the new paradigm for connecting brands to people599 cited
  • 1988The content and organization of autobiographical memories435 cited
  • 1989The sense of touch309 cited
  • 2006Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound293 cited
  • 1982Visual and tactual texture perception: Intersensory cooperation200 cited
  • 1972Einführung in die Semiotik.183 cited
  • 1987Marketing and Semiotics130 cited
  • 2005Erlebniswelten für Marken48 cited
  • 1987Semiotic Marketing and Product Conceptualization23 cited

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  • 2019Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen5 cited

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