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The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit
0 references·13 citing·54 second hop
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Cited by

  • 2005A Strategic Framework for Customer Relationship Management2,282 cited
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  • 2006New channels/old channels48 cited
  • 2016Configurations of business strategy and marketing channels for e-commerce and traditional retail formats: A Qualitative Comparison Analysis (QCA) in sporting goods retailing37 cited
  • 2009Optimal inventory and dynamic admission policies for a retailer of seasonal products with affiliate programs and drop‐shipping36 cited
  • 2012How online and offline behavior processes affect each other: customer behavior in a cyber-enhanced bookstore29 cited
  • 2022The effect of inside sales and hybrid sales structures on customer value creation26 cited
  • 2021Business Continuity Management in a Time of Crisis: Emerging Trends for Commercial Banks in Zimbabwe during and Post the Covid-19 Global Crisis22 cited
  • 2009Multi-channel store image and the effects on purchase intention19 cited
  • 2012Multi Channel Retailing – Erscheinungsformen und Erfolgsfaktoren15 cited
  • 2012Value-Co-creation Through Multichannels Distributions: The Nike ID Case10 cited
  • 2002Multi-Channel Marketing8 cited
  • 2004Geographic and Socially Embedded B2C and B2B E-Commerce0 cited

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