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Marketing's Interfunctional Interfaces: The MSI Workshop on Management of Corporate Fault Zones

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2005Export Marketing, Interfunctional Interactions, and Performance Consequences126 cited

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2011

Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising

87 cited

2011Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams59 cited

2011Perceived marketing–sales relationship effectiveness: a matter of justice55 cited

2009Sales Buy-In of Marketing Strategies: Exploration of its Nuances, Antecedents, and Contextual Conditions54 cited

2009How is marketers' credibility construed within the sales-marketing interface?51 cited

2009An exploratory study of sales‐marketing integrative devices50 cited

2009Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications48 cited

2007Designing the marketing‐sales interface in B2B firms46 cited

2008Intra- and Interfirm Coordination of Export Manufacturers: A Cluster Analysis of Indigenous Chinese Exporters43 cited

2016Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective41 cited

2011An exploration of key connections within sales‐marketing interface41 cited

2017Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configuration37 cited

2010Improving the relationship between sales and marketing34 cited

2009Strategic sales organizations: transformation challenges and facilitators within the sales–marketing interface33 cited

2020Tensions within the sales ecosystem: a multi-level examination of the sales-marketing interface32 cited