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Planung der Produkteigenschaften
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Planung der Produkteigenschaften (2005)Planung der ProdukteigenschaftenThe Sources of Innovation (2007)The Sources of InnovationLaddering theory, method, analysis, and interpretation. (2001)Laddering theory, method, ana…The Positive Effect of a Market Orientation on Business Profitability (2000)The Positive Effect of a Mark…Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)Market Orientation and Organi…Rethinking Market Research: Putting People Back In (1997)Rethinking Market Research: P…The Voice of the Customer (1993)The Voice of the CustomerNew Product Models: Practice, Shortcomings and Desired Improvements (1992)New Product Models: Practice,…Means-end chains: Connecting products with self (1991)Means-end chains: Connecting …The House of Quality (1988)The House of QualityA Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…The Role of Personal Values in Marketing and Consumer Behavior (1977)The Role of Personal Values i…A New Approach to Consumer Theory (1976)A New Approach to Consumer Th…The nature of human values (1973)The nature of human valuesA New Approach to Consumer Theory (1966)A New Approach to Consumer Th…Cognitive structure and attitudinal affect. (1956)Cognitive structure and attit…Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Principles of Categorization (2002)A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? (2009)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)A model of perceived image, memorable tourism experiences and revisit intention (2017)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Innovativeness: Its antecedents and impact on business performance (2004)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)Ecological Psychology: Concepts and Methods for Studying the Environment of Human Behavior (1968)Psychological status of the script concept. (1981)Corporate identity: the concept, its measurement and management (1997)The “Pull” of Tourism Destinations: A Means-End Investigation (2002)Food Values (2008)Elimination by aspects: A theory of choice. (1972)Situational Variables and Consumer Behavior (1975)Cognition and Categorization (1979)An Exploration of High-Risk Leisure Consumption Through Skydiving (1993)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Customer value: The next source for competitive advantage (1997)Evolving to a New Dominant Logic for Marketing (2003)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Investor Sentiment and the Cross‐Section of Stock Returns (2006)1. On the Concept of Health Capital and the Demand for Health (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Framing Processes and Social Movements: An Overview and Assessment (2000)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)Hedonic housing prices and the demand for clean air (1978)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)
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References

  • 1973The nature of human values10,141 cited
  • 1966A New Approach to Consumer Theory8,466 cited
  • 1976A New Approach to Consumer Theory6,913 cited
  • 2007The Sources of Innovation5,098 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
  • 1988The House of Quality2,266 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,985 cited
  • 1993The Voice of the Customer1,969 cited
  • 2001Laddering theory, method, analysis, and interpretation.1,766 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,459 cited
  • 1956Cognitive structure and attitudinal affect.1,065 cited
  • 1977The Role of Personal Values in Marketing and Consumer Behavior783 cited
  • 2000The Positive Effect of a Market Orientation on Business Profitability764 cited
  • 1997Rethinking Market Research: Putting People Back In626 cited
  • 1991Means-end chains: Connecting products with self360 cited
  • 1992New Product Models: Practice, Shortcomings and Desired Improvements

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