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Examining the differential effects of social and economic rewards in a hotel loyalty program

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1996Affective, Continuance, and Normative Commitment to the Organization: An Examination of Construct Validity2,933 cited

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2020Does love become hate or forgiveness after a double deviation? The case of hotel loyalty program members54 cited
2017Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types45 cited
2019Customer relationship management research in hospitality industry: a review and classification43 cited
2020Enhancing customer-brand relationship by leveraging loyalty program experiences that foster customer-brand identification38 cited
2022How Self-Identity and Social Identity Grow Environmentally Sustainable Restaurants’ Brand Communities Via Social Rewards31 cited
2019The power of e-commerce28 cited
2018The social influence of other consumers on consumers’ reward donations24 cited
2021The Loyalty Program for Our Self-Esteem: The Role of Collective Self-Esteem in Luxury Hotel Membership Programs15 cited
2023Social and Personal Norms in Shaping Customers’ Environmentally Sustainable Behavior in Restaurants’ Social Media Communities12 cited