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Why Brands Grow

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References

1989The PIMS principles: Linking strategy to performance1,302 cited
1996Brand Loyalty: The Link between Attitude and Behavior581 cited
1997Is your brand's loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm118 cited

Cited by

2006Understanding Film-induced Tourism159 cited
2004Advancing from subjective to confirmatory personal introspection in consumer research117 cited
2019Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity75 cited
2016Can Brand Users Really Remember Advertising More Than Nonusers?53 cited
2013How to grow a brand: Retain or acquire customers?47 cited
2010Brand salience for fast-moving consumer goods: An empirically based model47 cited
2014Advertising Spending Efficiency Among Top U.S. Advertisers from 1985 to 2012: Overspending or Smart Managing?38 cited
2018Brand prominence in cause-related marketing: luxury versus non-luxury38 cited
2011The persistence of excess brand loyalty over multiple years34 cited
2018Modeling brand market share change in emerging markets32 cited
2020The long-term erosion of repeat-purchase loyalty32 cited

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2022

Factors that influence manufacturer and store brand behavioral loyalty

32 cited

2012Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy32 cited

2017The moderating impact of emotions on customer equity drivers and loyalty intentions32 cited

2017The role of customers in co-creating m-services in the O2O model28 cited

2016Brand growth in packaged goods markets: Ten cases with common patterns27 cited