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MODERATING ROLE OF E-MARKETING ON THE CONSEQUENCES OF MARKET ORIENTATION IN IRANIAN FIRMS
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MODERATING ROLE OF E-MARKETING ON THE CONSEQUENCES OF MARKET ORIENTATION IN IRANIAN FIRMS (2012)MODERATING ROLE OF E-MARKETING ON THE CON…Existing Knowledge, Knowledge Creation Capability, and the Rate of New Product Introduction in High-Technology Firms (2005)Existing Knowledge, Knowledge…Strategic Management Theory: An Integrated Approach (2003)Strategic Management Theory: …The dynamics of product innovation and firm competences (2002)The dynamics of product innov…Marketing strategy determinants of export performance: a meta-analysis (2002)Marketing strategy determinan…Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)Market Orientation and Organi…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…Information Technology and Sustained Competitive Advantage: A Resource-Based Analysis (1995)Information Technology and Su…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study (1990)Strategic types, distinctive …Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…Organizational Strategy, Structure, and Process (1978)Organizational Strategy, Stru…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…The Comparative Advantage Theory of Competition (1995)The C-OAR-SE procedure for scale development in marketing (2002)External Control of Organizations: Resource Dependence Perspective (2011)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)Innovativeness: Its antecedents and impact on business performance (2004)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)Dynamic capabilities: A review and research agenda (2007)Customer value: The next source for competitive advantage (1997)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Research Methods in Business Studies (2020)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1978Organizational Strategy, Structure, and Process7,485 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
  • 2002The dynamics of product innovation and firm competences2,382 cited
  • 1995Information Technology and Sustained Competitive Advantage: A Resource-Based Analysis2,366 cited
  • 2005Existing Knowledge, Knowledge Creation Capability, and the Rate of New Product Introduction in High-Technology Firms1,338 cited
  • 1990Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study966 cited

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2003
Strategic Management Theory: An Integrated Approach
830 cited
  • 2002Marketing strategy determinants of export performance: a meta-analysis792 cited
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