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Consumer Attitudes Towards Multi-Channel Retailers' Web Sites: The Role of Involvement, Brand Attitude, Internet Knowledge, and Visit Duration

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References

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1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
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1994Consumer Knowledge Assessment801 cited
1998An empirical study on consumer acceptance of products in electronic markets: a transaction cost model741 cited
1989Information Processing from Advertisements: Toward an Integrative Framework653 cited
1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited

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1997

The Internet and international marketing

529 cited

1995Consumer involvement: concepts and research200 cited

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2009Are US consumers ready to adopt mobile technology for fashion goods?101 cited
2002The hurried consumer: Time-saving perceptions of Internet and catalogue shopping88 cited
2010Assessing Advertising Efficiency83 cited
2008Congruity's role in website attitude formation75 cited