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The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement

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References

1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
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1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
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1979A Profile of Responses to Commercials241 cited
1970Advertising: Its Role in Modern Marketing177 cited
1989Manipulating Message Involvement in Advertising Research159 cited
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1978THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE86 cited
1983Types and Levels of Involvement and Brand Attitude Formation86 cited
1979Strategic advertising campaigns

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81 cited

1986The Effect of Tv Program Involvement on Involvement With Commercials70 cited

1989The intensifying effects of exciting television programs on the reception of subsequent commercials53 cited

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