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Marketing's Contribution to the Profitability of Greek Enterprises During the Economic Crisis.
16 references·0 citing·43 second hop
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2009Restoring American Competitiveness430 cited
  • 1999The capabilities and performance advantages of market‐driven firms321 cited
  • 1996Market orientation and business performance: some European evidence307 cited
  • 1999Marketing Performance Measures: History and Interrelationships288 cited
  • 2004Assessing Marketing Performance: Reasons for Metrics Selection251 cited
  • 2012Performance implications of deploying marketing analytics210 cited
  • 2002Measures of Marketing Success:118 cited
  • 2009How marketers can respond to recession and turbulence93 cited
  • 1997Measures of marketing success91 cited
  • 2012Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study89 cited
  • 2003How can a shareholder value approach improve marketing's strategic influence?

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71 cited
  • 2003Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability61 cited
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