Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Branding Importance in Business-to-Business Markets: Three Buyer Clusters

5 references·4 citing·28 second hop

FromToDepth

this work references cited by second hop

References

1995Building Strong Brands4,432 cited
1991Managing Brand Equity3,818 cited
1971The Theory of Buyer Behavior2,797 cited
1967Industrial buying and creative marketing994 cited
1994Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity235 cited

Cited by

2011Nachhaltige Markenimplementierung im B-to-B-Geschäft11 cited
2006Retailers’ perceptions of product brand equity: an empirical study of Vietnamese independent grocers9 cited
2016Impact of Product Branding on Sales Revenue of Listed Companies in Ghana8 cited
2016A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B: A case study of Panasonic7 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work