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Multisensuale Gestaltungsansätze des Customer Experience Managements im Dienstleistungsmarketing
16 references·0 citing·47 second hop
Multisensuale Gestaltungsansätze des Customer Experience Managements im Dienstleistungsmarketing (2012)Multisensuale Gestaltungsansätze des Cust…Understanding Customer Experience (2015)Understanding Customer Experi…The customer experience: a road‐map for improvement (2011)The customer experience: a ro…Sensory marketing: the multi‐sensory brand‐experience concept (2011)Sensory marketing: the multi‐…Music and consumption experience: a review (2011)Music and consumption experie…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…How to Sustain the Customer Experience: (2007)How to Sustain the Customer E…Lasting customer loyalty: a total customer experience approach (2006)Lasting customer loyalty: a t…Broad sensory branding (2005)Broad sensory brandingThe effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores (2003)The effects of wait expectati…Priceless: Turning Ordinary Products into Extraordinary Experiences (2002)Priceless: Turning Ordinary P…Building Great Customer Experiences (2002)Building Great Customer Exper…Atmospheric Effects on Shopping Behavior (2000)Atmospheric Effects on Shoppi…The two-dimensional impact of color on shopping (1993)The two-dimensional impact of…Environmental color, consumer feelings, and purchase likelihood (1992)Environmental color, consumer…At America's Service: How Corporations Can Revolutionize the Way They Treat Their Customers (1988)At America's Service: How Cor…The effects of color in store design. (1983)The effects of color in store…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Tacit Dimension (1997)Co-creation experiences: The next practice in value creation (2004)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Customer experience management: toward implementing an evolving marketing concept (2015)Atmospherics as a Marketing Tool (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Store atmosphere and purchasing behavior (1994)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. 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(1988)Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings (2006)Aesthetics and the online shopping environment: Understanding consumer responses (2010)Understanding the Influence of Cues from Other Customers in the Service Experience: A Scale Development and Validation (2012)Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Mood States and Consumer Behavior: A Critical Review (1985)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants (2008)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Whence Consumer Loyalty? (1999)EXQ: a multiple‐item scale for assessing service experience (2012)Smart Tourism Destinations Enhancing Tourism Experience Through Personalisation of Services (2014)The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda (2017)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Evolving to a New Dominant Logic for Marketing (2003)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)A Marketing Approach to the Tourist Experience (2007)Value in use through service experience (2008)An epistemological view of consumer experiences (2010)Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)Ensuring Supply Chain Resilience: Development and Implementation of an Assessment Tool (2013)The role of the rural tourism experience economy in place attachment and behavioral intentions (2014)The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Integrative Review and Research Propositions (1996)Impact of color on marketing (2006)Exciting red and competent blue: the importance of color in marketing (2011)
this work references cited by second hop

References

  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 2000Atmospheric Effects on Shopping Behavior1,921 cited
  • 2007How to Sustain the Customer Experience:1,784 cited
  • 2015Understanding Customer Experience805 cited
  • 1992Environmental color, consumer feelings, and purchase likelihood769 cited
  • 2003The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores625 cited
  • 2002Building Great Customer Experiences568 cited
  • 2011Sensory marketing: the multi‐sensory brand‐experience concept545 cited
  • 1983The effects of color in store design.541 cited
  • 2006Lasting customer loyalty: a total customer experience approach479 cited
  • 1993The two-dimensional impact of color on shopping368 cited
  • 2011The customer experience: a road‐map for improvement349 cited
  • 2002Priceless: Turning Ordinary Products into Extraordinary Experiences335 cited
  • 2005Broad sensory branding249 cited
  • 2011Music and consumption experience: a review153 cited
  • 1988At America's Service: How Corporations Can Revolutionize the Way They Treat Their Customers

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