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Leistungsindividualisierung und -standardisierung
13 references·1 citing·34 second hop
Leistungsindividualisierung und -standardisierung (2004)Leistungsindividualisierung und -standard…German approaches to business-to-business marketing theory: origins and structure (2002)German approaches to business…Industrielles Kaufverhalten (2000)Industrielles KaufverhaltenGrundlagen des Marktprozesses (2000)Grundlagen des MarktprozessesMarkt- und Produktmanagement (1999)Markt- und ProduktmanagementDie Theorie der Unternehmung in Forschung und Praxis (1999)Die Theorie der Unternehmung …Innovationserfolg durch Netzwerk-Kompetenz (1998)Innovationserfolg durch Netzw…Individualisierung als strategische Option der Marktbearbeitung (1997)Individualisierung als strate…Produktindividualisierung (1995)ProduktindividualisierungDas Vertrauen des Kunden (1995)Das Vertrauen des KundenThe Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Grundlagen der Betriebswirtschaftslehre (1969)Grundlagen der Betriebswirtsc…Marketing Behavior and Executive Action (1958)Marketing Behavior and Execut…Market Behavior and Executive Action (1958)Market Behavior and Executive…Dienstleistungen 4.0 (2020)Dienstleistungen 4.0The Nature of the Firm (1937)Wettbewerbsstrategie (2002)Grundlagen der Gestaltung des Leistungsprogramms (2007)Der Kundenintegrationsbegriff im (Dienstleistungs-) Marketing (2009)Diffusion of Innovations 1 (2019)Theory of games and economic behavior (2019)Information and Consumer Behavior (1970)Free Competition and the Optimal Amount of Fraud (1973)The economic institutions of capitalism firms, markets, relational contracting (1985)Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets (2004)Firms’ Intentions to Use Nonownership Services (2013)When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews (2016)Developing Buyer-Seller Relationships (1987)The Effect of a Market Orientation on Business Profitability (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Purchasing consortia as symbiotic relationships: developing the concept of “consortium sourcing” (2000)Integrative Production Technology for High-wage Countries (2011)Leveraging Technology for a Sustainable World (2012)The Evolution of Cooperation (1981)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Value in business markets: What do we know? Where are we going? (2005)Einführung in das Business-to-Business-Marketing (2000)Wandel in der Markenführung — vom instrumentellen zum identitätsorientierten Markenverständnis (2002)Management of customer relationship in business media-the case of the financial industry (2005)Networks in Innovation Research and Innovation Policy — An Introduction (2001)Management von Netzwerkorganisationen – Zum Stand der Forschung (2010)Management von Netzwerkorganisationen (2010)Grundlagen und Perspektiven des Customer Relationship Management (2001)Mass Customization-Konzepte im Electronic Business (2002)Mass Customization (2007)Kundenbezogene Informationsgewinnung (2000)
this work references cited by second hop

References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1969Grundlagen der Betriebswirtschaftslehre959 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 1958Market Behavior and Executive Action360 cited
  • 2000Grundlagen des Marktprozesses139 cited
  • 1995Das Vertrauen des Kunden109 cited
  • 1997Individualisierung als strategische Option der Marktbearbeitung95 cited
  • 1998Innovationserfolg durch Netzwerk-Kompetenz76 cited
  • 2002German approaches to business-to-business marketing theory: origins and structure71 cited
  • 1995Produktindividualisierung44 cited
  • 1999Die Theorie der Unternehmung in Forschung und Praxis44 cited
  • 1999Markt- und Produktmanagement41 cited
  • 2000Industrielles Kaufverhalten28 cited

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  • 2020Dienstleistungen 4.010 cited

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