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Marktsegmentierung als Basis eines Direct-Marketing-Konzepts
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Marktsegmentierung als Basis eines Direct-Marketing-Konzepts (2002)Marktsegmentierung als Basis eines Direct…Implanting Strategic Management (2018)Implanting Strategic Manageme…Internationales Marketing-Management (2005)Internationales Marketing-Man…International Marketing Strategy (1991)International Marketing Strat…Handbuch Direct Marketing (1991)Handbuch Direct MarketingMarktabgrenzung (1989)MarktabgrenzungGlobal Marketing — Konzeption eines länderübergreifenden Marketing (1989)Global Marketing — Konzeption…Elements of Direct Marketing (1984)Elements of Direct MarketingSegmenting the industrial market (1983)Segmenting the industrial mar…Defining the Business: The Starting Point of Strategic Planning (1980)Defining the Business: The St…Methoden und Modelle der Marktsegmentierung (1977)Methoden und Modelle der Mark…Die Betriebswirtschaft (1953)Die BetriebswirtschaftCritique of Henry Mintzberg's ‘The design school: Reconsidering the basic premises of strategic management’ (1991)The effect of strategic technology alliances on company performance (1994)STAKEHOLDERS, SOCIAL RESPONSIBILITY, AND PERFORMANCE: EMPIRICAL EVIDENCE AND THEORETICAL PERSPECTIVES. (1999)Beachtete Produktalternativen und ihre relevanten Eigenschaften im Kaufentscheidungsprozeß von Konsumenten (1979)Marketing innovativer Dienstleistungen am Beispiel elektronischer Wirtschaftsinformationsdienste (1986)A new method of scenario analysis for strategic planning (1988)Resource-based theory and international growth strategies: an exploratory study (1998)Firms’ internationalization and alternative approaches to the international customer/market selection (2002)The antecedents and performance consequences of relationalism in export distribution channels (2003)Whether and When? Probability and Timing of Incumbents' Entry into Emerging Industrial Subfields (1989)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)Market Orientation and Company Performance: Empirical Evidence From UK Companies (1995)Kennzeichnung und Instrumente des Direkt-Marketing (1993)Ansätze des Kundenwertmanagements (2004)Das Management der Internationalen Kommunikation (1993)Strategic Export Pricing: A Long and Winding Road (2001)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)Risk Handling Strategies in Industrial Vendor Selection Decisions (1985)Embedded Influence Patterns in Organizational Buying Systems (1989)Getting closer and nicer: partnerships in the supply chain (1994)Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies (2009)Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study (2012)Transcreation as a translation service: Process requirements and client expectations (2017)Market demarcation (1995)From Value-Orientated Quality Improvement to Customer Satisfaction — A Case Study for Passenger Cars (1997)Produktpositionierung (2007)
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References

  • 1953Die Betriebswirtschaft4,537 cited
  • 2018Implanting Strategic Management1,518 cited
  • 1980Defining the Business: The Starting Point of Strategic Planning747 cited
  • 1991International Marketing Strategy295 cited
  • 1983Segmenting the industrial market173 cited
  • 2005Internationales Marketing-Management155 cited
  • 1989Marktabgrenzung84 cited
  • 1989Global Marketing — Konzeption eines länderübergreifenden Marketing76 cited
  • 1977Methoden und Modelle der Marktsegmentierung61 cited
  • 1991Handbuch Direct Marketing53 cited
  • 1984Elements of Direct Marketing33 cited

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