SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Factors influencing brand preference of beer consumption in port-harcourt metropolis, Rivers state, Nigeria.
12 references·0 citing·43 second hop
Factors influencing brand preference of beer consumption in port-harcourt metropolis, Rivers state, Nigeria. (2013)Factors influencing brand preference of b…The Influence of Advertising on Consumer Brand Preference (2005)The Influence of Advertising …Emotional and Informational Content of Commercials: Visual and Auditory Circumplex Spaces, Product Information and Their Effects on Audience Evaluation (2005)Emotional and Informational C…Marketing Research: A Practical Approach for the New Millennium (2000)Marketing Research: A Practic…The influence of consumption situation and product involvement over consumers’ use of product attribute (1998)The influence of consumption …Word-of-Mouth Communication and Social Learning (1995)Word-of-Mouth Communication a…Consumption Situation and Product Knowledge in the Adoption of a New Product (1991)Consumption Situation and Pro…Elements of marketing (1990)Elements of marketingAdvertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…A Theory of Rational Addiction (1988)A Theory of Rational AddictionReference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Innovation characteristics an…Product differentiation advantages of pioneering brands (1980)Product differentiation advan…Information and Consumer Behavior (1970)Consumer Information, Product Quality, and Seller Reputation (1982)First-mover advantages (1988)Status quo bias in decision making (1988)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)Perceived Innovation Attributes as Predictors of Innovativeness (1974)Situational Variables and Consumer Behavior (1975)The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping (1989)The influence of culture upon consumers’ desired value perceptions: A research agenda (2005)The relationship between religiosity and new product adoption (2010)Exploring antecedents and consequences of Indonesian Muslim youths' attitude towards halal cosmetic products: A case study in Jakarta (2017)Limited-dependent and qualitative variables in econometrics (1983)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Corporate Citizenship: Cultural Antecedents and Business Benefits (1999)Whence Consumer Loyalty? (1999)Advances in Consumer Research (2025)Measuring Consumer Involvement Profiles (1985)Measuring the Involvement Construct (1985)The Role of Involvement in Attention and Comprehension Processes (1988)Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)The dimensions of wine quality (2007)Best-Worst Scaling: Theory, Methods and Applications (2015)Marketing Research (1970)Marketing Management: Analysis, Planning and Control (1973)Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Effective Advertising and its Influence on Consumer Buying Behavior (2012)The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes (2019)The effect of interior color on customers’ aesthetic perception, emotion, and behavior in the luxury service (2020)Information Technology Implementation Research: A Technological Diffusion Approach (1990)Social Cognitive Theory of Mass Communication (2001)The utilization of e‐government services: citizen trust, innovation and acceptance factors* (2005)Out of Control: Visceral Influences on Behavior (1996)Doing It Now or Later (1999)Time Discounting and Time Preference: A Critical Review (2002)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Brand Community (2001)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Investor Psychology and Asset Pricing (2001)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Evolutionary games on graphs (2007)Diffusion and success factors of mobile marketing (2004)The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China (2006)How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach (2015)
this work references cited by second hop

References

  • 1988A Theory of Rational Addiction3,870 cited
  • 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings3,284 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 1995Word-of-Mouth Communication and Social Learning900 cited
  • 1980Product differentiation advantages of pioneering brands738 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 2000Marketing Research: A Practical Approach for the New Millennium364 cited
  • 1998The influence of consumption situation and product involvement over consumers’ use of product attribute350 cited
  • 2005The Influence of Advertising on Consumer Brand Preference145 cited
  • 1991Consumption Situation and Product Knowledge in the Adoption of a New Product105 cited
  • 1990Elements of marketing44 cited
  • 2005Emotional and Informational Content of Commercials: Visual and Auditory Circumplex Spaces, Product Information and Their Effects on Audience Evaluation22 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work