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Integrating the Kano model, AHP and planning matrix
16 references·16 citing·24 second hopsampled
Integrating the Kano model, AHP and planning matrix (2008)Integrating the Kano model, AHP and plann…Quality function deployment (2012)Quality function deploymentQuality Function Deployment: A Comprehensive Review of Its Concepts and Methods (2002)Quality Function Deployment: …Translating customers’ voices into operations requirements ‐ A QFD application in higher education (2001)Translating customers’ voices…Integrating Kano's model in the planning matrix of quality function deployment (2000)Integrating Kano's model in t…How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment (1998)How to make product developme…Customer, consumer and user involvement in product development: A framework and a review of selected methods (1998)Customer, consumer and user i…Step-by-Step QFD: Customer-Driven Product Design, Second Edition (1997)Step-by-Step QFD: Customer-Dr…Quality Function Deployment: How to Make QFD Work for You (1995)Quality Function Deployment: …Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…The Voice of the Customer (1993)The Voice of the CustomerThe Qfd Book: The Team Approach to Solving Problems and Satisfying Customers Through Quality Function Deployment (1993)The Qfd Book: The Team Approa…KANO’S METHODS FOR UNDERSTANDING CUSTOMER-DEFINED QUALITY (1993)KANO’S METHODS FOR UNDERSTAND…Quality Function Deployment : Integrating Customer Requirements into Product Design (1990)Quality Function Deployment :…The House of Quality (1988)The House of QualityAttractive Quality and Must-Be Quality (1984)Attractive Quality and Must-B…Principles of Marketing (1972)Principles of MarketingIntegration of multi-criteria decision-making approaches adapted for quality function deployment: an analytical literature review and future research agenda (2023)Integration of multi-criteria…Applying the fuzzy analytical hierarchy process for classifying and prioritizing healthcare quality attributes (2022)Applying the fuzzy analytical…Integrating Kano Model, AHP, and QFD Methods for New Product Development Based on Text Mining, Intuitionistic Fuzzy Sets, and Customers Satisfaction (2021)Integrating Kano Model, AHP, …In-flight NCCI management by combining the Kano model with the service blueprint: A comparison of frequent and infrequent flyers (2018)In-flight NCCI management by …Categorizing product attributes efficiently in QFD-Kano: a case analysis in telecommunication (2017)Categorizing product attribut…A fuzzy QFD approach using SERVQUAL and Kano models under budget constraint for hotel services (2017)A fuzzy QFD approach using SE…The Application of Integration of Kano's Model, AHP Technique and QFD Matrix in Prioritizing the Bank's Substructions (2016)The Application of Integratio…A critical review of Kano's wording and its impact on attribute classification: a case study of smartphone in Korea (2016)A critical review of Kano's w…Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory (2013)Cross‐cultural investigation …An analysis of library customer loyalty (2013)An analysis of library custom…The classification and importance of E‐S‐Qual quality attributes: an evaluation of online shoppers (2012)The classification and import…Comparative Analysis of Quality Function Deployment Methodologies: A Case Study Analysis (2012)Comparative Analysis of Quali…A Conceptual Process of Implementing Quality Apparel Retail Store Attributes: An Application of Kano's Model and the Quality Function Deployment Approach (2012)A Conceptual Process of Imple…Delighting customers of management education in India: a student perspective, part II (2011)Delighting customers of manag…A hybrid approach to develop an analytical model for enhancing the service quality of e-learning (2011)A hybrid approach to develop …Simulating E-business Innovation Process Improvement with Virtual Teams Across Europe and Asia (2010)Simulating E-business Innovat…Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Customer value: The next source for competitive advantage (1997)Evolving to a New Dominant Logic for Marketing (2003)Product planning in quality function deployment using a combined analytic network process and goal programming approach (2002)A fuzzy optimization model for QFD planning process using analytic network approach (2004)Product platform design and customization: Status and promise (2004)The Process of Customer Engagement: A Conceptual Framework (2008)Gain more insight from your PLS-SEM results (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1972Principles of Marketing5,587 cited
  • 1984Attractive Quality and Must-Be Quality3,436 cited
  • 1988The House of Quality2,266 cited
  • 1993The Voice of the Customer1,969 cited
  • 1990Quality Function Deployment : Integrating Customer Requirements into Product Design1,680 cited
  • 1998How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment1,134 cited
  • 2012Quality function deployment1,105 cited
  • 1995Quality Function Deployment: How to Make QFD Work for You970 cited
  • 1993KANO’S METHODS FOR UNDERSTANDING CUSTOMER-DEFINED QUALITY776 cited
  • 1998Customer, consumer and user involvement in product development: A framework and a review of selected methods483 cited
  • 2000Integrating Kano's model in the planning matrix of quality function deployment356 cited
  • 2002Quality Function Deployment: A Comprehensive Review of Its Concepts and Methods260 cited
  • 2001Translating customers’ voices into operations requirements ‐ A QFD application in higher education177 cited
  • 1993The Qfd Book: The Team Approach to Solving Problems and Satisfying Customers Through Quality Function Deployment

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102 cited
  • 1997Step-by-Step QFD: Customer-Driven Product Design, Second Edition93 cited
  • Cited by

    • 2013An analysis of library customer loyalty80 cited
    • 2017A fuzzy QFD approach using SERVQUAL and Kano models under budget constraint for hotel services70 cited
    • 2018In-flight NCCI management by combining the Kano model with the service blueprint: A comparison of frequent and infrequent flyers66 cited
    • 2011A hybrid approach to develop an analytical model for enhancing the service quality of e-learning61 cited
    • 2021Integrating Kano Model, AHP, and QFD Methods for New Product Development Based on Text Mining, Intuitionistic Fuzzy Sets, and Customers Satisfaction42 cited
    • 2016The Application of Integration of Kano's Model, AHP Technique and QFD Matrix in Prioritizing the Bank's Substructions38 cited
    • 2023Integration of multi-criteria decision-making approaches adapted for quality function deployment: an analytical literature review and future research agenda34 cited
    • 2010Simulating E-business Innovation Process Improvement with Virtual Teams Across Europe and Asia30 cited
    • 2011Delighting customers of management education in India: a student perspective, part II28 cited
    • 2012The classification and importance of E‐S‐Qual quality attributes: an evaluation of online shoppers28 cited
    • 2016A critical review of Kano's wording and its impact on attribute classification: a case study of smartphone in Korea27 cited
    • 2017Categorizing product attributes efficiently in QFD-Kano: a case analysis in telecommunication17 cited
    • 2012A Conceptual Process of Implementing Quality Apparel Retail Store Attributes: An Application of Kano's Model and the Quality Function Deployment Approach15 cited
    • 2013Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory14 cited
    • 2012Comparative Analysis of Quality Function Deployment Methodologies: A Case Study Analysis11 cited
    • 2022Applying the fuzzy analytical hierarchy process for classifying and prioritizing healthcare quality attributes11 cited