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Branding in fictional and virtual environments
16 references·8 citing·48 second hop
Branding in fictional and virtual environments (2012)Branding in fictional and virtual environ…The Product and the Brand (2012)The Product and the BrandBrands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…When Good Brands Do Bad (2004)When Good Brands Do BadFive Misunderstandings About Case-Study Research (2004)Five Misunderstandings About …Brands (2004)BrandsUnderstanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityGrounding in communication. (1991)Grounding in communication.Consumer brand choice in the metaverse: Exploring personal and social factors (2025)Consumer brand choice in the …The role of vending channels in marketing: A systematic review and taxonomy of studies (2021)The role of vending channels …The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective (2021)The impact of emerging techno…It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation (2020)It is just a spoof: spoof pla…How real are virtual experiences? (2019)How real are virtual experien…When Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes (2016)When Fiction becomes Fact: Ef…Brand extension evaluation: real world and virtual world (2014)Brand extension evaluation: r…Fancy a coffee withFriendsin ‘Central Perk’? (2013)Fancy a coffee withFriendsin …Opening up Closings (1973)A simplest systematics for the organization of turn-taking for conversation (1974)The Preference for Self-Correction in the Organization of Repair in Conversation (1977)What do you mean by collaborative learning? (1999)Distance Matters (2000)Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association (2013)KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Building Strong Brands (1995)Corporate brands: what are they? What of them? (2003)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)Corporate Reputation: The Definitional Landscape (2006)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Brand Community (2001)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Dimensions of Brand Personality (1997)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Possessions and the Extended Self (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Is That Car Smiling at Me? 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(1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Outline of a Theory of Practice (1977)After the Fact (1995)Making Social Science Matter (2001)Case Study As a Research Method (2007)Theorising from case studies: Towards a pluralist future for international business research (2010)Mission-oriented innovation policies: challenges and opportunities (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
this work references cited by second hop

References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2004Five Misunderstandings About Case-Study Research14,229 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Grounding in communication.4,555 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited
  • 1992The Value of Brand Equity807 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 2004Brands587 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications571 cited

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2012
The Product and the Brand
566 cited

Cited by

  • 2019How real are virtual experiences?40 cited
  • 2013Fancy a coffee withFriendsin ‘Central Perk’?31 cited
  • 2016When Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes28 cited
  • 2025Consumer brand choice in the metaverse: Exploring personal and social factors19 cited
  • 2021The role of vending channels in marketing: A systematic review and taxonomy of studies16 cited
  • 2021The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective15 cited
  • 2014Brand extension evaluation: real world and virtual world14 cited
  • 2020It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation14 cited