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Cited by

• 2017Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model197 cited
• 2006Customer retention management processes169 cited
• 2012An Integrative Framework of Value114 cited
• 2018When and How Board Members with Marketing Experience Facilitate Firm Growth104 cited
• 2008Marketing Initiatives, Expected Cash Flows, and Shareholders'Wealth101 cited
• 2015Relationship Value: Drivers and Outcomes in International Marketing Channels99 cited
• 2012Measuring customer attractiveness99 cited
• 2018The S-D logic-informed “hamburger” model of service innovation and its implications for engagement and value97 cited
• 2005New service development: a stakeholder perspective93 cited
• 2001Examining Business Strategy, Sales Management, and Salesperson Antecedents of Sales Organization Effectiveness93 cited
• 2006Marketing we współczesnych procesach tworzenia wartości dla klienta i przedsiębiorstwa89 cited
• 2006Value chain analysis in consumer focus improvement85 cited
• 2007Driving a resource orientation: reviewing the role of resource and capability characteristics78 cited
• 2007A review of the application of event studies in marketing