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Brand Loyalty- Impact of Cognitive and Affective Variables
16 references·1 citing·45 second hop
Brand Loyalty- Impact of Cognitive and Affective Variables (2009)Brand Loyalty- Impact of Cognitive and Af…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The loyalty effect: The hidde…The complex relationship between consumer satisfaction and brand loyalty (1995)The complex relationship betw…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Managing Brand Equity (1991)Managing Brand EquityThe measurement and antecedents of affective, continuance and normative commitment to the organization (1990)The measurement and anteceden…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Brand Loyalty Vs. Repeat Purc…The Impact of Customer Experience toward Customer Satisfaction and Loyalty of Ciputra World Surabaya (2014)The Impact of Customer Experi…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)A Theory of Cognitive Dissonance (2017)Diffusion of Innovations 1 (2019)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1990The measurement and antecedents of affective, continuance and normative commitment to the organization11,669 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1991Managing Brand Equity3,818 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
  • 1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
  • 1995The complex relationship between consumer satisfaction and brand loyalty

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1,064 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
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    • 2014The Impact of Customer Experience toward Customer Satisfaction and Loyalty of Ciputra World Surabaya25 cited