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Advertising client‐agency relationships
15 references·14 citing·35 second hop
Advertising client‐agency relationships (1996)Advertising client‐agency relationshipsRelationship atmosphere in international business (2013)Relationship atmosphere in in…The Marketing Budgeting Process: Marketing Management Implications (1987)The Marketing Budgeting Proce…Industrial Purchasing: An Empirical Exploration of the Buyclass Framework (1987)Industrial Purchasing: An Emp…How Do Companies Interact (1986)How Do Companies InteractDeveloping an Advertising Agency-Client Relationship (1986)Developing an Advertising Age…Industrial marketing strategy (1984)Industrial marketing strategyThe Marketing Imagination (1983)The Marketing ImaginationInternational Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)International Marketing and P…Power in organizations (1981)Power in organizationsSignals of Vulnerability in Agency-Client Relations (1980)Signals of Vulnerability in A…A framework of industrial buying and selling (1979)A framework of industrial buy…Organisational Buying Behaviour (1977)Organisational Buying Behavio…Influence tactics in buyer — seller processes (1976)Influence tactics in buyer — …Organizational Buying Behavior (1973)Organizational Buying BehaviorA Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration (2021)Marketer Perceptions of Clien…Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit (2018)Seeing Native Advertising Pro…Marketing agency – client relationships: towards a research agenda (2017)Marketing agency – client rel…Matching Creative Agencies with Results-Driven Marketers (2013)Matching Creative Agencies wi…Intermediary roles in local mobile advertising: Findings from a Finnish study (2013)Intermediary roles in local m…Theorizing Advertising: Managerial, Scientific and Cultural Approaches (2011)Theorizing Advertising: Manag…The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions (2008)The Effect of Agency Creativi…Agency–Client Relationship Factors Across Life-Cycle Stages (2008)Agency–Client Relationship Fa…A cybernetic communication model for advertising (2007)A cybernetic communication mo…Developing an account‐management lifecycle for advertising agency‐client relationships (2004)Developing an account‐managem…A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients (2004)A MODEL OF MARKETING INFORMAT…Organizational Buying and Advertising Agency-Client Relationships in China (2001)Organizational Buying and Adv…Client perceptions of advertising and advertising agencies: a China study (2001)Client perceptions of adverti…Advertising adoption in a developing market economy: the case of Poland (1996)Advertising adoption in a dev…Marketing Management: Analysis, Planning and Control (1973)Industrial marketing: An organizational problem? (1975)What does value mean in business‐to‐business professional services? (1997)Customer Retention, Purchasing Behavior and Relationship Substance in Professional Services (2000)The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness (2017)European Journal of Marketing (1991)Maintaining Client Commitment in Advertising Agency–Client Relationships (1997)Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships (2007)Executive Departures Without Client Losses: The Role of Multiplex Ties in Exchange Partner Retention (2013)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)The Economic Institutions of Capitalism (1987)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services (1996)Explaining interfirm cooperation and performance: toward a reconciliation of predictions from the resource-based view and organizational economics (1999)Beautiful exit: how to leave your business partner (2000)Interaction in business relationships: A time perspective (2004)No business is an island: The network concept of business strategy (2006)Developing Buyer-Seller Relationships (1987)The value concept and relationship marketing (1996)Intellectual capital: an exploratory study that develops measures and models (1998)Supplying Information to Facilitate Price Discrimination (1994)The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis (2004)Internationalisation in Industrial Systems — A Network Approach (2015)The Mechanism of Internationalisation (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Price, Authority, and Trust: From Ideal Types to Plural Forms (1989)Economic Action and Social Structure: The Problem of Embeddedness (2002)
this work references cited by second hop

References

  • 1981Power in organizations3,558 cited
  • 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach1,943 cited
  • 1983The Marketing Imagination961 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
  • 1973Organizational Buying Behavior640 cited
  • 1987Industrial Purchasing: An Empirical Exploration of the Buyclass Framework429 cited
  • 1984Industrial marketing strategy357 cited
  • 1986How Do Companies Interact312 cited
  • 1976Influence tactics in buyer — seller processes174 cited
  • 1980Signals of Vulnerability in Agency-Client Relations113 cited
  • 1987The Marketing Budgeting Process: Marketing Management Implications112 cited
  • 1979A framework of industrial buying and selling108 cited
  • 2013Relationship atmosphere in international business97 cited
  • 1977Organisational Buying Behaviour93 cited
  • 1986Developing an Advertising Agency-Client Relationship77 cited

Cited by

  • 2004Developing an account‐management lifecycle for advertising agency‐client relationships

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53 cited
  • 2008Agency–Client Relationship Factors Across Life-Cycle Stages41 cited
  • 2017Marketing agency – client relationships: towards a research agenda40 cited
  • 2008The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions35 cited
  • 2004A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients35 cited
  • 2001Organizational Buying and Advertising Agency-Client Relationships in China34 cited
  • 2013Matching Creative Agencies with Results-Driven Marketers32 cited
  • 2018Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit21 cited
  • 1996Advertising adoption in a developing market economy: the case of Poland17 cited
  • 2013Intermediary roles in local mobile advertising: Findings from a Finnish study16 cited
  • 2007A cybernetic communication model for advertising14 cited
  • 2021Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration11 cited
  • 2011Theorizing Advertising: Managerial, Scientific and Cultural Approaches11 cited
  • 2001Client perceptions of advertising and advertising agencies: a China study11 cited