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Revisitando o posicionamento em marketing

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References

1987Service Positioning through Structural Change928 cited
1982Positioning your product429 cited
1993The essence of services marketing252 cited
1961Reality in Advertising202 cited
2003Product Attributes Model: A Tool for Evaluating Brand Positioning176 cited
2002A repositioning strategy for olive oil in the UK market86 cited
1988The Fine Art of Positioning83 cited
1995Services Marketing: Principles and Practice72 cited
1976Positioning Revisited42 cited
1994MIPS—managing industrial positioning strategies40 cited
1990Business Marketing Management: Marketing of Business Products and Services31 cited

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2016As diferenças do supply chain de moda entre as coleções tradicionais e o fast fashion: um estudo dos desafios e ações empreendidas pelas empresas têxteis que atuam no início da cadeia produtiva de moda1 cited

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