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• 1993Analysis of Print Ad Features: Services versus Products129 cited
• 1998Top-Level Agency Creatives Look at Advertising Creativity Then and Now109 cited
• 2015Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products104 cited
• 2001Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice101 cited
• 1999Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media93 cited
• 2008Identifying the components of effective service advertisements76 cited
• 2009Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences75 cited
• 2020The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements50 cited
• 2003Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl37 cited
• 1992Business-to-Business Advertising: Which Layout Style Works Best?33 cited
• 2009Do All Advertising Appeals Influence Consumer Purchase Decision27 cited
• 1994Comparison of business-to-business advertising27 cited
• 1992Direct response versus image advertising18 cited