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Valor em serviços educacionais
16 references·0 citing·42 second hop
Valor em serviços educacionais (2006)Valor em serviços educacionaisLaddering theory, method, analysis, and interpretation. (2001)Laddering theory, method, ana…Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data (2001)Consumer Understanding and Ad…Using means‐end structures for benefit segmentation (1999)Using means‐end structures fo…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (1996)Know Your Customer: New Appro…Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems (1995)Measuring subjective meaning …How and Why People Watch TV: Implications for the Future of Interactive Television (1995)How and Why People Watch TV: …The Nature of Customer Value: An Axiology of Services in the Consumption Experience (1994)The Nature of Customer Value:…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Advertising and consumer psychology (1983)Advertising and consumer psyc…A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…The Role of Personal Values in Marketing and Consumer Behavior (1977)The Role of Personal Values i…Consumer behavior : application of theory (1977)Consumer behavior : applicati…Using the Benefit Chain for Improved Strategy Formulation (1975)Using the Benefit Chain for I…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Architecture of Cognition (1983)Protocol Analysis: Verbal Reports as Data (1986)An investigation into the association pattern technique as a quantitative approach to measuring means-end chains (1998)Closing the gap between values and behavior—a means–end theory of lifestyle (2002)Designing interviews to generate rich data for information systems research (2010)The nature of human values (1973)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Principles of Categorization (2002)A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? (2009)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)A model of perceived image, memorable tourism experiences and revisit intention (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)A theory of human motivation. (1943)Motivation and Personality (1997)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)Information and Consumer Behavior (1970)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Ecological Psychology: Concepts and Methods for Studying the Environment of Human Behavior (1968)Psychological status of the script concept. (1981)Corporate identity: the concept, its measurement and management (1997)The “Pull” of Tourism Destinations: A Means-End Investigation (2002)Food Values (2008)Elimination by aspects: A theory of choice. (1972)Situational Variables and Consumer Behavior (1975)Cognition and Categorization (1979)An Exploration of High-Risk Leisure Consumption Through Skydiving (1993)Lost in translation: Exploring the ethical consumer intention–behavior gap (2012)The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development (1997)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Value in business markets: What do we know? Where are we going? (2005)Relationship value and relationship quality (2006)VALUE, SATISFACTION AND BEHAVIORAL INTENTIONS IN AN ADVENTURE TOURISM CONTEXT (2009)
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References

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  • 1995

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How and Why People Watch TV: Implications for the Future of Interactive Television
221 cited
  • 1975Using the Benefit Chain for Improved Strategy Formulation199 cited
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