References

• 1992The balanced scorecard : measures that drive performance12,082 cited
• 1992The balanced scorecard--measures that drive performance.7,979 cited
• 1990The Effect of a Market Orientation on Business Profitability7,973 cited
• 1993Market Orientation: Antecedents and Consequences7,032 cited
• 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
• 1994The Capabilities of Market-Driven Organizations6,532 cited
• 1997Customer value: The next source for competitive advantage4,662 cited
• 1993Market Orientation: Antecedents and Consequences4,340 cited
• 1993MARKOR: A Measure of Market Orientation2,353 cited
• 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
• 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
• 2001Customer Satisfaction: A Meta-Analysis of the Empirical Evidence2,000 cited
• 1993Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction1,971 cited
• 2000Cultivating Service Brand Equity1,733 cited
• 1989Benchmarking: the search for industry best practices that lead to superior performance