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Use of foreign language and models in print advertisements in East Asian countries

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References

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2014Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China32 cited

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2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects30 cited

2014Why do Caucasian advertising models appeal to consumers in Taiwan?24 cited

2017When is it necessary to localise product packaging?22 cited

2009Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines21 cited

2020Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception?17 cited

2019English as a Global Language15 cited

2001Advertising to ethnic subcultures: a study with bilingual Korean‐Americans13 cited