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Cited by

• 2001A conceptual study on brand valuation145 cited
• 2008Does brand meaning exist in similarity or singularity?118 cited
• 2015How price display influences consumer luxury perceptions116 cited
• 2012Impacts of perceived brand relationship orientation on attitudinal loyalty112 cited
• 2008Consumer Responses to Vertical Service Line Extensions110 cited
• 2016Reviving sleeping beauty brands by rearticulating brand heritage104 cited
• 2007Mobilizing Identities101 cited
• 2012Downscale extensions: Consumer evaluation and feedback effects100 cited
• 2015The role of perceived value in vertical brand extensions of luxury and premium brands96 cited
• 2015Antecedents of franchise strategy and performance75 cited
• 2005Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea70 cited
• 2005Customer and brand manager perspectives on brand relationships: a conceptual framework69 cited
• 2015Branding Access Offers: The Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands65 cited
• 1999Henry Heinz and Brand Creation in the Late Nineteenth Century: Making Markets for Processed Food