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Strategic Sport Marketing
9 references·13 citing·41 second hop
Strategic Sport Marketing (2020)Strategic Sport MarketingA Multivariate Analysis of Web Usage (1999)A Multivariate Analysis of We…Measurement and Management of the Sportscape (1996)Measurement and Management of…Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectServicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Measuring Customer Satisfaction: Fact and Artifact (1992)Measuring Customer Satisfacti…Marketing management : a strategic approach (1990)Marketing management : a stra…Consumer Behavior: Implications for Marketing Strategy (1983)Consumer Behavior: Implicatio…The Boys of Summer (1972)The Boys of SummerStrategies for diversification (1972)Strategies for diversificationOnline Sport Event Consumers: Attitude, E-Quality and E-Satisfaction (2017)Online Sport Event Consumers:…Global marketing strategy in professional sports. Lessons from FC Bayern Munich (2017)Global marketing strategy in …The sum of all fears: Stakeholder responses to sponsorship alliance risk (2015)The sum of all fears: Stakeho…A Comparison of College Football and NASCAR Consumer Profiles: Identity Formation and Spectatorship Motivation (2015)A Comparison of College Footb…SPORT MARKETING MIX STRATEGIES (2013)SPORT MARKETING MIX STRATEGIESWomen's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches (2011)Women's 2011 Football World C…Public relations, football and the management of player transgressions in Australia (2010)Public relations, football an…Public Relations and the Media (2009)Public Relations and the MediaBlurring the boundaries of sports public relations: National stereotypes as sport announcers’ public relations tools (2008)Blurring the boundaries of sp…Reducing measurement overload: Rationalizing performance measures for public aquatic centres in Australia (2005)Reducing measurement overload…Determining the Professional Sport Broadcasting Landscape: An Australian Football Club Perspective (2005)Determining the Professional …Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season (2002)Corporate Sponsorship and Sea…Planning the future of rugby union: a study of the planning activities of UK rugby clubs (2001)Planning the future of rugby …Advertising Value and Advertising on the Web (1996)New Media Interactive Advertising vs. Traditional Advertising (1998)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)Why people use social media: a uses and gratifications approach (2013)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Prospect Theory: An Analysis of Decision under Risk (1979)The Satisfaction With Life Scale (1985)Prospect theory: An analysis of decision under risk (1988)Repeaters' behavior at two distinct destinations (2001)The core of heritage tourism (2003)Improving PLS-SEM use for business marketing research (2023)A description of the affective quality attributed to environments. 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(1988)Family firms’ identity communication and consumers’ product involvement impact on consumer response (2019)Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management (2020)Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024) (2025)The Inevitable Metathesis of the Retiring Athlete (1974)Organizing the Boys of Summer: The Evolution of U.S. Minor-League Baseball, 1883-1990 (1994)The Market Maven: A Diffuser of Marketplace Information (1987)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Destination image and tourist loyalty: A meta-analysis (2013)Research on corporate diversification: A synthesis (1989)Strategic Alliances: A Synthesis of Conceptual Foundations (1995)The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model (2004)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Maximizing the potential of strategic typologies for marketing strategy research (1993)Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory (1994)Linking a service‐driven market orientation to service quality (2006)
this work references cited by second hop

References

  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1995Why Satisfied Customers Defect2,226 cited
  • 1972Strategies for diversification1,257 cited
  • 1999A Multivariate Analysis of Web Usage941 cited
  • 1992Measuring Customer Satisfaction: Fact and Artifact706 cited
  • 1983Consumer Behavior: Implications for Marketing Strategy664 cited
  • 1996Measurement and Management of the Sportscape261 cited
  • 1990Marketing management : a strategic approach93 cited
  • 1972The Boys of Summer37 cited

Cited by

  • 2017Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction34 cited
  • 2011Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches28 cited
  • 2008Blurring the boundaries of sports public relations: National stereotypes as sport announcers’ public relations tools24 cited
  • 2005Reducing measurement overload: Rationalizing performance measures for public aquatic centres in Australia23 cited
  • 2017Global marketing strategy in professional sports. Lessons from FC Bayern Munich23 cited
  • 2005Determining the Professional Sport Broadcasting Landscape: An Australian Football Club Perspective

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19 cited
  • 2015A Comparison of College Football and NASCAR Consumer Profiles: Identity Formation and Spectatorship Motivation19 cited
  • 2002Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season15 cited
  • 2009Public Relations and the Media13 cited
  • 2010Public relations, football and the management of player transgressions in Australia12 cited
  • 2001Planning the future of rugby union: a study of the planning activities of UK rugby clubs12 cited
  • 2015The sum of all fears: Stakeholder responses to sponsorship alliance risk11 cited
  • 2013SPORT MARKETING MIX STRATEGIES10 cited