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Integrated Marketing Communications and Market Planning

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References

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2012Co‐creating ONE: rethinking integration within communication32 cited
2011Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and luxury hotels30 cited
2009Constructing a relationship-based brand equity model28 cited
2013The Role of Brand Knowledge in Determining Sponsorship Effectiveness20 cited