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A game theory approach for value co-creation systems

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References

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2007Managing the co-creation of value3,467 cited
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1981CONSUMERS AS COPRODUCERS OF PUBLIC SERVICES: SOME ECONOMIC AND INSTITUTIONAL CONSIDERATIONS759 cited
2006Foundations and Implications of a Proposed Unified Services Theory731 cited

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1978A Service‐Orientated Approach to Marketing of Services551 cited

2014Service-Dominant Logic: What It Is, What It Is Not, What It Might Be515 cited

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