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Refocusing marketing to reflect practice
8 references·16 citing·34 second hop
Refocusing marketing to reflect practice (2004)Refocusing marketing to reflect practiceThe Practice of Management (2012)The Practice of ManagementExperiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer (1991)Marketing‐orientation Revisit…Marketing is everything. (1991)Marketing is everything.The new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …The Nature and Scope of Marketing (1976)The Nature and Scope of Marke…A Generic Concept of Marketing (1972)A Generic Concept of MarketingThe Marketing Revolution (1960)The Marketing RevolutionExperiential marketing, brand image and brand loyalty: a case study of Starbucks (2020)Experiential marketing, brand…A retrospective evaluation of Marketing Intelligence and Planning : 1983–2019 (2020)A retrospective evaluation of…The effectiveness of celebrities in conservation marketing (2017)The effectiveness of celebrit…RESPONSIBLE MARKETING AND ADVERTISING IN GAMBLING: A CRITICAL REVIEW (2015)RESPONSIBLE MARKETING AND ADV…“If I was going to die I should at least be having fun”: Travel blogs, meaning and tourist experience (2015)“If I was going to die I shou…Reinventing marketing strategy by recasting supplier/customer roles (2014)Reinventing marketing strateg…Making academic research more relevant: A few suggestions (2014)Making academic research more…Consumption experience outcomes: satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions (2014)Consumption experience outcom…Exploring the Relationship between Experiential Marketing and Experiential Value in the Smartphone Industry (2012)Exploring the Relationship be…An examination of the effects of virtual experiential marketing on online customer intentions and loyalty (2010)An examination of the effects…Shopping mall management and entertainment experience: a cross-regional investigation (2009)Shopping mall management and …Lessons learned from performance management systems implementations (2009)Lessons learned from performa…Evaluating Event Marketing: Experience or Outcome? 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this work references cited by second hop

References

  • 2012The Practice of Management3,745 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 1976The Nature and Scope of Marketing616 cited
  • 1960The Marketing Revolution616 cited
  • 1991Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer543 cited
  • 1991Marketing is everything.347 cited

Cited by

  • 2015“If I was going to die I should at least be having fun”: Travel blogs, meaning and tourist experience264 cited
  • 2009Lessons learned from performance management systems implementations156 cited
  • 2014Consumption experience outcomes: satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions145 cited
  • 2010An examination of the effects of virtual experiential marketing on online customer intentions and loyalty145 cited
  • 2005Integrated marketing as management of holistic consumer experience133 cited
  • 2020Experiential marketing, brand image and brand loyalty: a case study of Starbucks117 cited
  • 2020

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A retrospective evaluation of Marketing Intelligence and Planning : 1983–2019
104 cited
  • 2004Should we worry about an “academic‐practitioner divide” in marketing?87 cited
  • 2006Pop-up Retail’s Acceptability as an Innovative Business Strategy and Enhancer of the Consumer Shopping Experience87 cited
  • 2009Evaluating Event Marketing: Experience or Outcome?82 cited
  • 2014Making academic research more relevant: A few suggestions76 cited
  • 2015RESPONSIBLE MARKETING AND ADVERTISING IN GAMBLING: A CRITICAL REVIEW72 cited
  • 2009Shopping mall management and entertainment experience: a cross-regional investigation69 cited
  • 2012Exploring the Relationship between Experiential Marketing and Experiential Value in the Smartphone Industry69 cited
  • 2017The effectiveness of celebrities in conservation marketing66 cited
  • 2014Reinventing marketing strategy by recasting supplier/customer roles49 cited